OC&C Digital Media Index: Online TV in 2019

Netflix continues to top consumer ratings, but what are other players doing to attack and to differentiate?

Bericht

Netflix has kept its place at the top of our online TV index, winning across multiple genres and age groups. But being the rising star makes you a target. As we enter 2019 – and with new services being launched by Disney, BBC/ITV and Apple - we ask how vulnerable Netflix are from attack from different angles.

In our 2017 report, “To Platform or Not To Platform” we explored the potential for online TV to fall victim to the rise of super-aggregation – and likely impact on industry economics. Now in 2019 Netflix has stayed the leading online TV platform and other players are looking to challenge. OC&C’s Digital Media Index survey, asked 22,000 consumers about their views on different brands and their opinions on the hot button issues facing a range of digital industries. In our online TV report we explore:

  • What are the areas of strength for Netflix (and potential weaknesses)?
  • How do other online TV services (e.g. PSBs, Sky, Amazon, specialists) measure up across age groups, genre, selection criteria?
  • What are the key priorities of these challengers – and the potential strategies available to them?

OC&C contacts

Publikation lesen

Experten in dieser Einsicht:

Vorgeschlagene Literatur

Is content king after all?

With the next wave of platform-based digital disruption imminent for the media industry, we examine the pattern of platform insurgence, the likely impacts on brands and how traditional news businesses should respond

Vertical software

Many of the best vertical software businesses make money with a well-established playbook: pick leading market positions and must-have products, drive pricing, up-sell and cross-sell; make the right bolt-on acquisitions to fill out the vertical

Wir verwenden Cookies, um Ihnen das bestmögliche Erlebnis auf unserer Website zu bieten. Mit dem weiteren Besuch dieser Website erklären Sie sich damit einverstanden, dass Cookies verwendet werden. Für weitere Informationen lesen Sie bitte unsere Cookie-Richtlinie