Pricing contortions at Uber and the regulated end game

Mittwoch, 22. Januar 2020


Uber's efforts to comply with California's new employment regulations - and prove that Uber is a tech platform, not a taxi firm - are entertaining to watch. The latest attempt is to let drivers set their own surge rate, initially on a trial basis at a few airports.

While this may help Uber evade the regulators, the consumer impact is to add yet more complexity and uncertainty to the pricing model, especially if apps to co-ordinate behavior amongst drivers emerge. But more interesting will be the California government's attitude to drivers setting their own prices: the risk of a rip-off was one of the motivations for London's landmark Conditions of Fitness taxi regulation, back in 1906!

For regulators interested in protecting consumers from predatory pricing and ensuring miniumum income standards for drivers, all while managing the congestion impact of taxis, intervention in pricing may again be irresistible.

Find out more about Nicholas Farhi, Partner

Experten in dieser einsicht:

Vorgeschlagene Literatur

Freitag, 12. April 2019

Smartphone addicts and the reversing trend of driving safety

You read a lot about the zero-collision nirvana of autonomous driving, but cars have been getting safer for a long time

Montag, 5. November 2018

AVs allow proposition reinvention, not just driver automation

As Henry Ford may have said: "If I had asked people what they wanted, they would have said faster horses"

Wir verwenden Cookies, um Ihnen das bestmögliche Erlebnis auf unserer Website zu bieten. Mit dem weiteren Besuch dieser Website erklären Sie sich damit einverstanden, dass Cookies verwendet werden. Für weitere Informationen lesen Sie bitte unsere Cookie-Richtlinie