Keep calm and play on: The rise of Digital Leisure

Perspectives on the growth of Digital Leisure and the characteristics of a winning model

Dienstag, 21. April 2020

Bericht

There are a number of key questions for businesses looking to succeed in this space

Key questions for leisure operators:

  1. Which customer groups are you targeting and what are their specific needs from a digital solution? What is the problem you’re solving for?
  2. How is your proposition differentiated versus generalist user generated platforms such as YouTube? What’s your right to win and how can you enhance this?
  3. How can you use data and machine learning to enhance the user experience and improve content curation?
  4. How do you foster a user community and encourage healthy interactions and even competition amongst the user base? How can you link in with other digital / social communities?
  5. How can you link in with the physical world either through your own physical space or through partnerships with others?
  6. What are your options for monetisation, and what is the right pricing strategy? Are there creative incremental revenue streams from a supply side that could support the economics?

OC&C Contacts:

Publikation lesen

Vorgeschlagene Literatur

Donnerstag, 19. März 2020

COVID-19 - crashing car rental

It seems hard now to believe that just a few weeks ago major car rental companies were announcing record results for 2019

Dienstag, 24. März 2020

Opinion: Coronavirus accelerates us to a retail tipping point

In a crisis as big as this one, acting on the immediate challenges is critical. Thinking about the longer term may seem impossible, or at least deferrable. But in many ways, it is even more important

Wir verwenden Cookies, um Ihnen das bestmögliche Erlebnis auf unserer Website zu bieten. Mit dem weiteren Besuch dieser Website erklären Sie sich damit einverstanden, dass Cookies verwendet werden. Für weitere Informationen lesen Sie bitte unsere Cookie-Richtlinie