{"id":58322,"date":"2018-07-23T00:00:00","date_gmt":"2018-07-22T23:00:00","guid":{"rendered":"https:\/\/occsprod.wpenginepowered.com\/article\/clutching-at-straws\/"},"modified":"2024-07-17T17:40:43","modified_gmt":"2024-07-17T16:40:43","slug":"clutching-at-straws","status":"publish","type":"article","link":"https:\/\/www.occstrategy.com\/de\/article\/clutching-at-straws\/","title":{"rendered":"Clutching at straws?"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"

\u201cHot topics\u201d are rising from nowhere to become major consumer issues faster than ever before. Petitions and celebrity campaigns can rapidly swing public opinion, and the speed with which businesses need to be able to react is typically quicker than normal decision-making cycles.<\/p>\n","protected":false},"featured_media":10514,"template":"","categories":[110],"class_list":["post-58322","article","type-article","status-publish","has-post-thumbnail","hentry","category-consumer-goods-de"],"acf":[],"yoast_head":"\nClutching at straws? | OC&C Strategy Consultants<\/title>\n<meta name=\"description\" content=\"retail; consumer\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.occstrategy.com\/de\/article\/clutching-at-straws\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Clutching at straws?\" \/>\n<meta property=\"og:description\" content=\"retail; consumer\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.occstrategy.com\/de\/article\/clutching-at-straws\/\" \/>\n<meta property=\"og:site_name\" content=\"OC&C Strategy Consultants\" \/>\n<meta property=\"article:modified_time\" content=\"2024-07-17T16:40:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.occstrategy.com\/wp-content\/uploads\/2023\/10\/13clutching-at-straws.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"799\" \/>\n\t<meta property=\"og:image:height\" content=\"532\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@OCC_Strategy\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.occstrategy.com\\\/de\\\/article\\\/clutching-at-straws\\\/\",\"url\":\"https:\\\/\\\/www.occstrategy.com\\\/de\\\/article\\\/clutching-at-straws\\\/\",\"name\":\"Clutching at straws? 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