{"id":58424,"date":"2018-05-04T00:00:00","date_gmt":"2018-05-03T23:00:00","guid":{"rendered":"https:\/\/occsprod.wpenginepowered.com\/article\/analytics-through-the-looking-glass\/"},"modified":"2024-07-17T18:13:23","modified_gmt":"2024-07-17T17:13:23","slug":"analytics-through-the-looking-glass","status":"publish","type":"article","link":"https:\/\/www.occstrategy.com\/de\/article\/analytics-through-the-looking-glass\/","title":{"rendered":"Analytics through the looking glass"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"<p>One of the biggest problems with analytics is the different expectations about what it is. 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