{"id":58490,"date":"2018-04-19T00:00:00","date_gmt":"2018-04-18T23:00:00","guid":{"rendered":"https:\/\/occsprod.wpenginepowered.com\/article\/the-warby-wagon-isnt-for-everyone\/"},"modified":"2018-04-19T00:00:00","modified_gmt":"2018-04-18T23:00:00","slug":"the-warby-wagon-isnt-for-everyone","status":"publish","type":"article","link":"https:\/\/www.occstrategy.com\/de\/article\/the-warby-wagon-isnt-for-everyone\/","title":{"rendered":"The Warby Wagon isn&#8217;t for everyone"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"<p>I&#39;m not sure whether to be excited about or terrified by this article on the explosion in Direct-to-Consumer (DTC) businesses. At one level the idea that the Warbyfication of a whole swathe of poorly served categories is going to improve my life as a consumer is really exciting<\/p>\n","protected":false},"featured_media":10646,"template":"","categories":[160],"class_list":["post-58490","article","type-article","status-publish","has-post-thumbnail","hentry","category-analytics-de"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.2 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The Warby Wagon isn&#039;t for everyone | OC&amp;C Strategy Consultants<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.occstrategy.com\/de\/article\/the-warby-wagon-isnt-for-everyone\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Warby Wagon isn&#039;t for everyone\" \/>\n<meta property=\"og:description\" content=\"I&#039;m not sure whether to be excited about or terrified by this article on the explosion in Direct-to-Consumer (DTC) businesses. 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