{"id":80851,"date":"2026-06-11T13:14:06","date_gmt":"2026-06-11T12:14:06","guid":{"rendered":"https:\/\/www.occstrategy.com\/article\/the-new-luxury-equation-from-awareness-to-desirability\/"},"modified":"2026-06-12T11:05:56","modified_gmt":"2026-06-12T10:05:56","slug":"the-new-luxury-equation-from-awareness-to-desirability","status":"publish","type":"article","link":"https:\/\/www.occstrategy.com\/de\/article\/the-new-luxury-equation-from-awareness-to-desirability\/","title":{"rendered":"The New Luxury Equation: from Awareness to Desirability"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"

A more mature luxury market is reshaping the industry’s outlook. While growth can no longer be taken for granted, discussions at the RLC Fashion Summit revealed opportunities for brands ready to adapt.<\/p>\n","protected":false},"featured_media":80812,"template":"","categories":[120],"class_list":["post-80851","article","type-article","status-publish","has-post-thumbnail","hentry","category-retail-de"],"acf":[],"yoast_head":"\nThe New Luxury Equation: from Awareness to Desirability | OC&C Strategy Consultants<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.occstrategy.com\/de\/article\/the-new-luxury-equation-from-awareness-to-desirability\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The New Luxury Equation: from Awareness to Desirability\" \/>\n<meta property=\"og:description\" content=\"A more mature luxury market is reshaping the industry's outlook. 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