Online buying poised for Hong Kong expansion

Monday 26 February 2018 | News

The growth of e-commerce is inevitable in Hong Kong, as the younger demographic has a different purchasing habit compared with the older generation, says Pascal Martin, a partner in OC&C Strategy Consultants.

"Shopping is very easy and convenient in offline stores because there are plenty of them in the city, close to everyone's home," says Martin. But, he adds, the younger demographic is also buying online, with the most popular sites worldwide such as Amazon.com, ASOS.com and Taobao.

Although Hong Kong has a dense physical retail environment, its revenue in the e-commerce market is forecast to grow at an annual rate of 9.8 percent until 2022, Martin says.

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