OC&C supports Core Equity on their acquisition of a majority stake in Provalliance

Thursday 22 April 2021 | News

We are pleased to congratulate Core Equity on their successful acquisition of a majority stake in Provalliance, the undisputed leading European provider of haircare services and products. 

Provalliance is headquartered in France operating 17 brands across a network of over 3,000 salons. The business also operates as a distributor of professional haircare products, Bleu Libellule. The core salon business has seen successful growth to become one of the European champions in the space. In addition, the distribution business, Bleu Libellule, is a very high growth omnichannel retailer with a strong proposition across both its B2B and D2C offerings. It presents an exciting opportunity for even greater success under the ownership of Core Equity. 

OC&C are delighted to have supported Core Equity on this investment. We were able to offer a unique combination of sector insight, deep experience in Private Equity advisory work as well as global expertise and local knowledge. We are leading advisors to both investors and executives in the broader leisure and consumer products landscape having advised on hundreds of deals in the past few years. 

For more details on our experience in the space, please contact our team.