Pedro focuses primarily on B2B media and education. He has advised leading B2B media and education clients on corporate strategy, segmentation, proposition design and pricing.
As head of OC&C's B2B Pricing Practice, Pedro has developed deep functional expertise in the areas of proposition design and pricing (including proposition architecture and bundling).
Education & Prior Experience
- MBA Columbia University / LBS
- The Parthenon Group
"It is tempting to conclude trial and error killed strategy in the new digital age. Nothing could be further from the truth. The quicker the pace of innovation, the more important it is to be clear where you are heading and why."
The price isn’t right
Let’s say that business at your corporate software company is booming, with healthy margins and revenue growth. Not much more that can be done to improve things, you might think. Might as well kick back and relax. You’d be wrong
Teaching the world
With increasing globalisation, digitalisation and a burgeoning middle class in former developing countries, students the world over are increasingly considering studying abroad
Why have U.S. K-12 materials been so slow to "go digital"?
Investors and corporate managers are growing old while waiting for education markets to “go digital”. Other information businesses have made the transition, many over a decade ago
School of hard knocks
The higher education sector in the UK has witnessed significant growth over the past three decades, with a combination of demographic, economic and policy drivers fuelling demand (as measured by the number of applications) since the 1980s