Pedro Sanches

Partner

Pedro focuses primarily on B2B media and education. He has advised leading B2B media and education clients on corporate strategy, segmentation, proposition design and pricing.

As head of OC&C's B2B Pricing Practice, Pedro has developed deep functional expertise in the areas of proposition design and pricing (including proposition architecture and bundling).

Education & Prior Experience

  • MBA Columbia University / LBS
  • The Parthenon Group
"It is tempting to conclude trial and error killed strategy in the new digital age. Nothing could be further from the truth. The quicker the pace of innovation, the more important it is to be clear where you are heading and why."

Related publications

The price isn’t right

Let’s say that business at your corporate software company is booming, with healthy margins and revenue growth. Not much more that can be done to improve things, you might think. Might as well kick back and relax. You’d be wrong

Why have U.S. K-12 materials been so slow to "go digital"?

Investors and corporate managers are growing old while waiting for education markets to “go digital”. Other information businesses have made the transition, many over a decade ago

School of hard knocks

The higher education sector in the UK has witnessed significant growth over the past three decades, with a combination of demographic, economic and policy drivers fuelling demand (as measured by the number of applications) since the 1980s

Opportunity knocks

For many years, the education sector has been poorly understood, captured as a subset of business services or the media sector. Education does however deserve more attention

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