Pedro Sanches

Senior Leadership

Pedro is head of OC&C's Media Practice. He has advised leading B2B media and education clients on corporate strategy, segmentation, proposition design and pricing.

Pedro focuses primarily on B2B media and education. He has also developed deep functional expertise in the areas of proposition design and pricing (including proposition architecture and bundling).

Education & Prior Experience

  • MBA Columbia University / LBS
  • The Parthenon Group
"It is tempting to conclude trial and error killed strategy in the new digital age. Nothing could be further from the truth. The quicker the pace of innovation, the more important it is to be clear where you are heading and why."

Related Publications

Thursday 17 February 2022

Private Equity & Transactions 2021

2021 was a record year for transactions globally – as activity remained exceptionally strong despite the ongoing challenges of the COVID pandemic, global supply chain issues and the challenges of rising inflation and energy prices during the year.

Monday 04 August 2014

Teaching the world

With increasing globalisation, digitalisation and a burgeoning middle class in former developing countries, students the world over are increasingly considering studying abroad

Sunday 19 May 2013

Why have U.S. K-12 materials been so slow to "go digital"?

Investors and corporate managers are growing old while waiting for education markets to “go digital”. Other information businesses have made the transition, many over a decade ago

Wednesday 27 February 2013

School of hard knocks

The higher education sector in the UK has witnessed significant growth over the past three decades, with a combination of demographic, economic and policy drivers fuelling demand (as measured by the number of applications) since the 1980s

Wednesday 27 April 2011

Opportunity knocks

For many years, the education sector has been poorly understood, captured as a subset of business services or the media sector. Education does however deserve more attention