James Walker

As a global analytics pioneer, James has over 25 years’ experience developing clients’ analytics capability and partnering with case teams using the most cutting edge advanced analytics.

James brings 25 years’ experience as a Strategy consulting leader and global analytics pioneer. He has held a mix of senior partner consultancy positions, acted as the board director in global advertising agencies and has led successful entrepreneurial analytics/ digital start-ups from inception to exit.

From a strategy perspective, James has served clients on a range of consumer topics such as Brand, Marketing, Customer loyalty and CVM, Pricing/Sku/ Promo, Forecasting, Sales Force, Cx, Ecom, Store performance/ segmentation/ location.

In the analytics space, James holds multiple US Patents as an inventor of Analytics tool and was an early pioneer pivoting from traditional analytics to AI, Machine Learning, and RPA. Recently he has also helped organisations to realise the promise of analytics via process design, organisational design and operating models and technology stacks.

Education & Prior Experience

  • Booz / Strategy& - EMEA Head of Analytics
  • Prophet – Global Head of Analytics
  • KPMG Nunwood – Chief Strategy & Corporate Development Officer
  • Accenture - Snr Partner; President of Accenture Marketing Sciences
  • Successful start-ups such as Brand Science, Edge, Mofilm
  • Previous leadership roles in advertising and media
  • The London School of Economics, BSc, Economics
"Realising the promise of analytics and AI is now one of the key strategic challenges for our clients."

Related publications

Rethinking CPG revenue growth management: A 21st century approach

A quick scan of the business pages will tell any consumer goods executive something they already know: consumer goods companies are trading within a context that is new, different and challenging

Are you up to speed with Due Diligence 2.0?

In an environment of high deal valuations and plentiful dry powder, investors need to work harder than ever to track down the best assets and set themselves up to make a strong investment

Placing the right bets

Retailers have a variety of levers at their disposal to drive commercial performance – from price and promotions to range and space

Analytical culture: The key to unlocking big data’s potential?

We now generate 2.5 quintillion bytes of new data every day, bringing the potential to transform a vast array of business activities from retail to mining

Making every purchase count

Analytics helps us answer a retailer’s toughest questions, especially when multiple factors – such as price, SKU mix, and promotions – have to be addressed together

Putting analytics to work

Big Data and Advanced Analytics have been 'hot' topics for some time now. It has become clear that the most successful companies spend more on advanced analytics and, as a result, outperform their peers

The mechanics of business

Analytics can help you to make better business plans, both by breaking down plans into their components, and by aggregating plans so you can see the big picture

Partnering to win in retail's digital age

For the last three years we have been living in the era of M-commerce: smartphones now represent over 50% of all online retail transactions and retail search queries across the UK, France and Germany

Artificial Intelligence vs Real Stupidity: Busting 5 myths

AI (Artificial Intelligence) is the buzzword at the forefront of technology nowadays. You can’t spend more than 5 minutes browsing business or tech news without some bond-villain-esque billionaire telling us we are in the “golden age of AI”

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