Anthony is Head of OC&C's FMCG Practice. He specialises in consumer goods, particularly food and drink, on an international basis.
He works right across the value chain from producers through to grocery retailers and leisure operators. Within this he focuses on driving profitable growth across a wide range of categories through improving the ‘go to market’ strategy whether that be through developing new channels, strengthening routes to market or through international expansion. He also supports trade and private equity investors across the different consumer sectors in maximising the value of their investment throughout the lifecycle of ownership from acquisition to divestment.
Anthony has lived and worked in both the UK and China and is particularly interested in how changing routes to market in both developed and emerging markets are putting pressures on company business models and ways of working.
Education & Prior Experience
- Interim MD, John West (seconded)
- Marketing Strategy, Asda-Walmart
- Oxford University: MPhys, Physics
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