Anthony Gent

Senior Leadership

Anthony is Head of OC&C's FMCG Practice. He specialises in consumer goods, particularly food and drink, on an international basis.

He works right across the value chain from producers through to grocery retailers and leisure operators. Within this he focuses on driving profitable growth across a wide range of categories through improving the ‘go to market’ strategy whether that be through developing new channels, strengthening routes to market or through international expansion. He also supports trade and private equity investors across the different consumer sectors in maximising the value of their investment throughout the lifecycle of ownership from acquisition to divestment. 

Anthony has lived and worked in both the UK and China and is particularly interested in how changing routes to market in both developed and emerging markets are putting pressures on company business models and ways of working.

Education & Prior Experience

  • Interim MD, John West (seconded)
  • Marketing Strategy, Asda-Walmart
  • Oxford University: MPhys, Physics
"Helping people make hard choices and providing a practical route to enable them to change for the better is as the heart of what we do."

Related Publications

Tuesday 07 August 2018

Go social

Engagement has been the watchword of forward thinking marketeers when it comes to promoting a brand through social media

Thursday 01 June 2017

Bridging the gap

Direct to Consumer (D2C) businesses have been launching across consumer categories in recent years – from apparel to beauty

Wednesday 25 May 2016

Serving up a winner

China is home to almost 1.4 billion people, close to 8 million foodservice POS and dozens of unique local cuisines

Friday 12 September 2014

False dawn

In the toughest grocery retail conditions for a generation, it's not scale so much as fleetness of foot that counts, reveals the latest OC&C Top 150

Wednesday 06 February 2013

Hitting a BRIC wall

With growth in Europe static and fmcg groups struggling to find their stride in emerging markets, they’re eyeing up opportunities in the dark continent

Tuesday 29 January 2013

On the rebound

It's not just the Premiership that's being taken over by foreign players. Over the last 10 years, UK-based ownership of the Top 150 food & drink suppliers has declined significantly

Wednesday 07 September 2011

Enter the dragons' den

The Chinese dragons dominate the top end of the 'OC&C China 50' study of the largest 50 FMCG companies in China - 7 out of the top 10 companies are from China or Taiwan and 60% of the list as a whole is occupied by the local players