Chris Outram

Senior Leadership

Chris is a founder and partner of OC&C Strategy Consultants.

In more than 30 years of strategy consulting, he has addressed the full range of strategic issues from corporate strategy to divisional performance, embracing mergers & acquisitions and organisational advice.

Chris has Board level experience on both sides of the Atlantic, giving him the experience and ability to talk on an equal level with board members of client companies. Most recently, he has devoted himself to advising Fast Moving Consumer Goods companies.

Over the last 5 years, he has authored two books; “Making Your Strategy Work” and “Digital Stractics”, the latter dealing with the digital battle between Pure Internet Players and more traditional companies who have a strategic need to be winners in the new e-Commerce channels.

He also Chairs “United World Schools” a fast moving charity dedicated to getting Out-Of-School children around the world into school.

Education & Prior Experience

  • Leading US strategy consultancies as well as various industrial marketing positions with international corporations 
  • INSEAD Business School: MBA with Distinction 
  • Birmingham University: Mechanical Engineering and Industrial Economics (double first class honours)
"Great companies need great strategies – at OC&C, we pride ourselves on delivering competitively superior strategies"

Related Publications

Friday 12 September 2014

False dawn

In the toughest grocery retail conditions for a generation, it's not scale so much as fleetness of foot that counts, reveals the latest OC&C Top 150

Friday 02 September 2011

Size isn't everything

Whilst all good competitive strategy can be traced back to first principles, you may think that reaching back to biblical times is a step (or perhaps several steps) too far.

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