Adam Xu

Senior Leadership

Adam Xu has over 15 years management consulting and market research experience in Greater China. His major consulting experience covers consumer-facing industries including FMCG, Retail and Leisure related products and services.

Adam brings over 15 years’ experience as a leading practitioner in the Consumer and Retail sector in China. Adam is based in Shanghai. He specialises in developing China growth/entry strategy, China channel strategy and go-to-market model redesign, designing new business models (especially related to digital) and leading the roll-out of large projects for multinationals as well as local Chinese companies. As an expert on e-commerce strategy and partnership model for both internet and traditional companies.

Education & Prior Experience

  • MBA, Leonard N. Stern School of Business, New York University
  • BA, Economics specialised in International Finance, Fudan University
"My personal goal is to apply the best ideas and theories in management science to resolve business problems in China and, in doing that, help my clients build their success. The rapid economic transformation China is undergoing today makes this especially rewarding and enjoyable."

Related publications

Reaping the rewards

The Global 50 report is our annual snapshot of the world’s 50 largest FMCG businesses. Now in its 17th year, it is the go-to source for the statistics and big themes that shape the sector

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