Matt Coode

Senior Leadership

Matt leads OC&C’s retail sector internationally; he has delivered over 200 retail projects for corporate and private equity clients.

His retail client work spans the full ecosystem, through range development, proposition design and delivery, channels to market and operating logistics.  He supports our clients in the development of actionable strategies that are challenging but sympathetic to the operational realities and culture of their business. 

He has recently combined these skills to deliver rapid transformation and turnaround plans for retailers across Europe.

Education & Prior Experience

  • Javelin Group
  • Lloyds Banking Group Wholesale and International Banking
  • MA Geography, Cambridge University
"We believe that successful strategy blends science and art. The most value is created when the outputs of rigorous analysis are translated into a clear and simple language that the entire organisation understands and is fully bought in to delivering."

Related publications

Thursday 05 December 2019

Making life sustainable

The 10th edition of our annual survey on how the world’s consumers rate their leading retailers marks the most volatile year of change in retailer ratings in its history

Wednesday 21 November 2018

Winning hearts and minds

The UK retail industry is not for the faint-hearted: retailers continue to feel the heat from pressure on consumer spending and new and disruptive competitive models

Friday 19 October 2018

The first rule of disruption

At the annual OC&C and Financo Retail CEO Forum, we heard first-hand how retail sector 'disruptors' think about the changing shape of the industry

Monday 03 September 2018

Placing the right bets

Retailers have a variety of levers at their disposal to drive commercial performance – from price and promotions to range and space

Tuesday 31 July 2018

Making every purchase count

Analytics helps us answer a retailer’s toughest questions, especially when multiple factors – such as price, SKU mix, and promotions – have to be addressed together

Monday 05 March 2018

The talking shop

Rapid consumer adoption of smart speakers, combined with a growing tendency to use such devices for shopping, suggests that voice commerce (voice-based eCommerce) will be the next major disruptive force in retail

Monday 27 November 2017

Ringing the changes

As the UK retail industry plots its path through an uncertain trading environment, the battle for supremacy has never been more intense

Wednesday 25 November 2015

Serving it up

After another eventful year in retail, the publication of OC&C's Proposition Index provides an opportunity to reflect on the impact on the UK consumer and their rating of the country's leading retailers

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