Matt Coode

Senior Leadership

Matt leads OC&C’s retail sector internationally; he has delivered over 200 retail projects for corporate and private equity clients.

His retail client work spans the full ecosystem, through range development, proposition design and delivery, channels to market and operating logistics.  He supports our clients in the development of actionable strategies that are challenging but sympathetic to the operational realities and culture of their business. 

He has recently combined these skills to deliver rapid transformation and turnaround plans for retailers across Europe.

Education & Prior Experience

  • Javelin Group
  • Lloyds Banking Group Wholesale and International Banking
  • MA Geography, Cambridge University
"We believe that successful strategy blends science and art. The most value is created when the outputs of rigorous analysis are translated into a clear and simple language that the entire organisation understands and is fully bought in to delivering."

Related publications

A perfect fit

The global market for apparel presents both challenge and opportunity. To be a winner, a brand must plot an ever more careful path: there is little scope to get it wrong

The first rule of disruption

At the annual OC&C and Financo Retail CEO Forum, we heard first-hand how retail sector 'disruptors' think about the changing shape of the industry

Placing the right bets

Retailers have a variety of levers at their disposal to drive commercial performance – from price and promotions to range and space

Making every purchase count

Analytics helps us answer a retailer’s toughest questions, especially when multiple factors – such as price, SKU mix, and promotions – have to be addressed together

The talking shop

Rapid consumer adoption of smart speakers, combined with a growing tendency to use such devices for shopping, suggests that voice commerce (voice-based eCommerce) will be the next major disruptive force in retail

Ringing the changes

As the UK retail industry plots its path through an uncertain trading environment, the battle for supremacy has never been more intense

Serving it up

After another eventful year in retail, the publication of OC&C's Proposition Index provides an opportunity to reflect on the impact on the UK consumer and their rating of the country's leading retailers

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