Will works in our Consumer practice, and is co-leader of our global Consumer Goods team.
Areas of particular expertise include applying end-game thinking to develop growth and competitive strategies that capture the true value creation potential of businesses. He also works with corporate and private equity clients on all stages of the transaction lifecycle, from opportunity identification through acquisition and ultimately divestment.
Education & Prior Experience
- Cambridge University: MEng, Engineering
- Ministry of Defence
"We work hand in hand with our clients to ensure the strategies developed end up as theirs not ours."
A generation without borders
As the newest generation emerges onto the consumer landscape, myth and misconception dominates the discourse about Generation Z. Will they kill the high street or save the environment? Will they ever look up from their phones?
On the edge
With inflation in raw materials and rising labour costs squeezing margins, the anticipatory impact of Brexit is already being felt large across the UK food and drink industry as shown in our 2018 OC&C Food and Drink Top 150 report
The Global 50 report is our annual snapshot of the world’s 50 largest FMCG businesses. Now in its 16th year, it is the go-to source for the statistics and big themes that shape the sector
The talking shop
Rapid consumer adoption of smart speakers, combined with a growing tendency to use such devices for shopping, suggests that voice commerce (voice-based eCommerce) will be the next major disruptive force in retail
Ice and a city slice
Looking more closely at how you segment individual cities into codes, tribes and neighbourhoods opens up new avenues for growth
In 2016 FMCG M&A plummeted, down $176bn on the previous year, as political uncertainty depressed deal-making in the sector
Kill or cure
As the saying goes, be careful what you wish for. UK food and drink producers under siege from stagnant growth, falling prices and tightening margins have been desperate for these grim market fundamentals to change
New balls please
Can the FMCG giants handle Brexit shock? The Brexit decision has stunned already struggling global markets, with the weakest post-recession growth for the OC&C Global 50
The sustained slowdown being experienced by the Global 50 FMCG giants is partly a reflection of cyclical exchange rate and commodity effects but also more concerning structural growth challenges