Will is a Partner in our Consumer Goods practice.
Areas of particular expertise include applying end-game thinking to develop growth and competitive strategies that capture the true value creation potential of businesses. He also works with corporate and private equity clients on all stages of the transaction lifecycle, from opportunity identification through acquisition and ultimately divestment.
Education & Prior Experience
- Cambridge University: MEng, Engineering
- Ministry of Defence
"We work hand in hand with our clients to ensure the strategies developed end up as theirs not ours."
The true cost of upheaval
Our latest Food & Drink Top 150 report, produced in partnership with The Grocer, shows a return to stability for the biggest food and drink producers in 2019 but in 2020 and the year ahead, there will be big winners and big losers
Ready for the storm
Our latest annual study of the Global 50 FMCG giants shows that whilst Covid-19 has driven huge changes across the consumer goods industry which will pose many challenges they also create opportunities, and the strength of the Global 50 positions them well to ride out the storm and win through the challenging conditions of Covid-19 and the global recession that will follow
Economic fog - OC&C Food & Drink Top 150 2019
Our latest Top 150 report, produced in partnership with The Grocer, shows the UK food and drink industry under pressure
The economic fog
As currency-driven input inflation and rising labour costs continue to squeeze margins, the prolonged run-up to Brexit is weighing heavily on food and soft drink producers
Reaping the rewards
The Global 50 report is our annual snapshot of the world’s 50 largest FMCG businesses. Now in its 17th year, it is the go-to source for the statistics and big themes that shape the sector
Getting a taste for success
Consumer goods companies are right to embrace the trends such as health, indulgence and convenience that currently underpin product development in food and drink. But being topical doesn’t mean you’re always doing the right thing
A generation without borders
As the newest generation emerges onto the consumer landscape, myth and misconception dominates the discourse about Generation Z. Will they kill the high street or save the environment? Will they ever look up from their phones?
On the edge
With inflation in raw materials and rising labour costs squeezing margins, the anticipatory impact of Brexit is already being felt large across the UK food and drink industry as shown in our 2018 OC&C Food and Drink Top 150 report
Heading for a fall?
The anticipatory impacts of Brexit are already writ large across the UK's food and drink producers. Our latest review of the UK's Top 150 producers shows that whilst inflation-driven growth has returned, that same inflation has squeezed margins and sent ROCE to 30 year lows