Dress for Success

Sector: Telecoms, Media & Technology

Opportunities in China’s apparel market

Breaking into China takes a long time and a lot of money

China now reigns supreme as the world’s biggest fashion market, having stolen the crown from the US for the first time in 2015. It shouldn’t come as a surprise, then, that Western fashion brands are practically falling over each other to get a slice of this pie. However, those looking at China should be warned: success is by no means guaranteed. Foreign brands must navigate a complex and sophisticated consumer landscape. Dive in head first without doing extensive research and you’re setting yourself up to fail. So, what does it take to win over Chinese consumers?

Dress for success
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