Marginal Gains

Sector: Telecoms, Media & Technology

Global FMCG players are responding to fundamental market shifts

The ‘Davids’ are successfully taking on the ‘Goliaths’

The aborted takeover bid by US food giant Kraft Heinz for Unilever in February 2017 has underscored the growing need for leading FMCG manufacturers to address persistent sluggish volume and profit growth in order to keep predators at bay. The findings from our annual survey of FMCG’s Global Top 50 highlight the fundamental challenges faced by many of the world’s leading FMCG players ­­— and indicate how they can respond.

Marginal Gains

Download Full Article