Our Insights

The philosophy of OC&C Strategy Consultants is to treat each problem as unique, providing truly customised solutions rather than generic packages for our clients.

This selection of OC&C's publications illustrates our ability to think creatively, generate new insights and provide a fresh perspective on established thinking.

In this section you can view and download our strategic "Insights"; short provocative pieces that we write as food for thought for our clients.

For access to all of our Partners' expertise and insights, subscribe to OC&C's publications
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Wednesday 05 September 2018

Friends with benefits

On paper there is great strategic logic for the recent alliance announced between MediaMarktSaturn and FNAC Darty.

Friday 31 August 2018

Analytical culture: The key to unlocking big data’s potential?

We now generate 2.5 quintillion bytes of new data every day, bringing the potential to transform a vast array of business activities from retail to mining

Wednesday 29 August 2018

What you need to know about China eCommerce

Are you ready to capture the China eCommerce opportunity? Here are six characteristics you need to know about China eCommerce

Thursday 09 August 2018

Capping Uber numbers in NYC: the first of a wave of regulatory interventions?

Taxi regulations exist for a reason – to balance the needs of different constituencies: passengers, taxi operators, drivers, other road users and residents

Wednesday 08 August 2018

Breaking the habit: finding growth amid boring consumer behaviours

Why substitution is much easier than creating major shifts in consumption

Tuesday 07 August 2018

Go social

Engagement has been the watchword of forward thinking marketeers when it comes to promoting a brand through social media

Tuesday 07 August 2018

Don't blame it on the weather, man!

5 ways retailers can avoid getting burnt by summer

Friday 03 August 2018

We lowered prices. That didn’t work, so now we’re raising them

In a strategy shift Procter & Gamble move to raises prices but is this really the way to success?

Thursday 02 August 2018

Wake up and smell the coffee delivery

Who would have predicted a few years ago that eCommerce would stretch into the coffee market. Well, today, Starbucks has announced a venture with Alibaba to offer coffee delivery across China.  Why is this significant?

Tuesday 31 July 2018

The secretly-strategic-shortage-solving function

Much of the recent press around CO2 shortages has the feel of a silly-season news story that generates clicks at a quiet time in the news business