Our Insights
The philosophy of OC&C Strategy Consultants is to treat each problem as unique, providing truly customised solutions rather than generic packages for our clients.
This selection of OC&C's publications illustrates our ability to think creatively, generate new insights and provide a fresh perspective on established thinking.
In this section you can view and download our strategic "Insights"; short provocative pieces that we write as food for thought for our clients.
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Closing the gap
This is the fifth year we have carried out the International OC&C Proposition Index, a major piece of consumer research measuring shopper attitudes and perceptions towards the world’s leading retailers
Flat out or out flat?
The UK economic recovery may be continuing (and wages finally growing faster than inflation), but from a retail Christmas trading perspective progress was uneven
Un-blocked
eCommerce has been THE hot topic in Chinese retail for the past few years culminating in the recent listing of Alibaba on the NYSE
Standing out from the crowd
The speeds of change in China's political, social, technological and economic environments have made generational shifts much more pronounced than other countries
False dawn
In the toughest grocery retail conditions for a generation, it's not scale so much as fleetness of foot that counts, reveals the latest OC&C Top 150
Making it click
It is no secret that as the world’s second most populous country India holds a vast opportunity for any consumer brand with its 1.2 billion consumers; half of these are below the age of 25 and 65% are below the age of 35
Teaching the world
With increasing globalisation, digitalisation and a burgeoning middle class in former developing countries, students the world over are increasingly considering studying abroad
The great mall of China
Retail sales in China are still showing double-digit growth that is not only fuelled by rising consumer incomes but also a booming construction landscape
Stunted growth
A dramatic slowdown in growth among the world’s biggest FMCG giants is underlined in our OC&C Global 50 rankings
Sporting chance
With sponsorship levels within sport having surpassed $30bn worldwide, and premier sporting competitions only growing in attractiveness to sponsors, sports sponsorship will continue its strong growth