Our Insights

The philosophy of OC&C Strategy Consultants is to treat each problem as unique, providing truly customised solutions rather than generic packages for our clients.

This selection of OC&C's publications illustrates our ability to think creatively, generate new insights and provide a fresh perspective on established thinking.

In this section you can view and download our strategic "Insights"; short provocative pieces that we write as food for thought for our clients.

For access to all of our Partners' expertise and insights, subscribe to OC&C's publications
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Friday 15 June 2018

Consultant 2020: how analytics is changing graduate skillsets

The new set of standard graduate skills will include being able to manipulate large datasets (beyond the reach of spreadsheets)

Wednesday 13 June 2018

Robots to the rescue?

Amidst the current bloodbath that appears to be occurring in retail there is a fascinating and expanding experiment happening with the role of automation

Friday 08 June 2018

Western retail is idling complacently to its own destruction

Two articles struck me this week - both interesting independently but scary when put together. They led me to the conclusion that western retail is failing to take the opportunity of the high (or at least the 'not low') of the economic cycle to be innovative and to disrupt itself

Sunday 03 June 2018

All change in media buying for advertisers

There's quite a rumpus at media agencies this week with the news that Accenture Interactive will provide programmatic media buying services to advertisers on an FTE commercial model

Sunday 03 June 2018

Are the best things in life free?

Writing in The Times, Philip Aldrick has posited that a lot of the value, or “consumer welfare”, of the digital economy is not captured in the GDP statistics, partly because many of its services are free

Wednesday 23 May 2018

Spending a Trillion on ‘mom and pop’

In another astonishingly bold move by Alibaba they have recently announced that they are investing 1 Trillion Yuan ($158bn) in the street vendor channel

Tuesday 15 May 2018

Subscribing to Uber? What's the taxi equivalent of Prime's free delivery

Lyft are rolling out the subscription package they have been trialling for a while. It's focused on bundles for heavy users, selling $15 off 30 rides (worth $450) for $200

Tuesday 08 May 2018

Moats: Obsolete medieval fortification, or more relevant than ever?

Confirming his image as a 21st century Willy Wonka, Elon Musk has threatened to start a candy company

Saturday 05 May 2018

The massive prize in supporting driverless, like testing and compliance

This Forbes article is spot on: there is a gold rush to build driverless cars, but the easier money is in selling shovels

Friday 04 May 2018

Analytics through the looking glass

One of the biggest problems with analytics is the different expectations about what it is. Analytics lives (and tends to get lost) at the intersection between IT, digital, reporting and commercial analysis