Our Insights
The philosophy of OC&C Strategy Consultants is to treat each problem as unique, providing truly customised solutions rather than generic packages for our clients.
This selection of OC&C's publications illustrates our ability to think creatively, generate new insights and provide a fresh perspective on established thinking.
In this section you can view and download our strategic "Insights"; short provocative pieces that we write as food for thought for our clients.
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First we take Manhattan then we take Berlin…
... or rather in reverse order than proposed by Leonard Cohen, a company called CCC from Poland, one of the largest manufacturers and retailers of footwear in Europe, has just opened its flagship store on the prestigious Tauentzienstrasse in Berlin
The gloves are back on - online travel agents urged to play fair
The recent findings from the UK's competition watchdog point to an interesting potential intervention in the online travel market - and one which may give leisure companies an opportunity to make a decisive stand to regain ownership of their customers
Will BP's 1,200 electric vehicle chargers ignite a spark in the EV market?
BP's dramatic investment in a 1,200 location network of electric rapid chargers could significantly accelerate adoption, but will it be consumers or fleets that are first to take advantage?
How can CPG brands adopt more of a CLTV mindset?
I've been working a lot in Africa recently - which has been a fantastic privilege understanding the reality of CPG supply chains, sales and route to market, basic data and analytics
Davids and Goliaths share the gold
Last week’s Grocer Gold Awards were a great reflection of the competitive dynamics at work across the FMCG landscape
Consultant 2020: how analytics is changing graduate skillsets
The new set of standard graduate skills will include being able to manipulate large datasets (beyond the reach of spreadsheets)
Robots to the rescue?
Amidst the current bloodbath that appears to be occurring in retail there is a fascinating and expanding experiment happening with the role of automation
Western retail is idling complacently to its own destruction
Two articles struck me this week - both interesting independently but scary when put together. They led me to the conclusion that western retail is failing to take the opportunity of the high (or at least the 'not low') of the economic cycle to be innovative and to disrupt itself
All change in media buying for advertisers
There's quite a rumpus at media agencies this week with the news that Accenture Interactive will provide programmatic media buying services to advertisers on an FTE commercial model
Are the best things in life free?
Writing in The Times, Philip Aldrick has posited that a lot of the value, or “consumer welfare”, of the digital economy is not captured in the GDP statistics, partly because many of its services are free