Our Insights
The philosophy of OC&C Strategy Consultants is to treat each problem as unique, providing truly customised solutions rather than generic packages for our clients.
This selection of OC&C's publications illustrates our ability to think creatively, generate new insights and provide a fresh perspective on established thinking.
In this section you can view and download our strategic "Insights"; short provocative pieces that we write as food for thought for our clients.
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Who'd be a landlord? The impending fall of retail rents
Most commentators seem to be missing the bigger picture when commenting on House of Fraser's public admission that it is considering a CVA to stave off administration and reset its rent bill
The Warby Wagon isn't for everyone
I'm not sure whether to be excited about or terrified by this article on the explosion in Direct-to-Consumer (DTC) businesses. At one level the idea that the Warbyfication of a whole swathe of poorly served categories is going to improve my life as a consumer is really exciting
Small victories to galvanize action
Recently, we've worked with two very different clients (a retailer and a leisure operator) who are both going through a big change in strategy. The overall direction is clear, and the next step is to get the organization delivering
Virtually really here - AR powered by AI, analytics, and the GDPR data revolution
I’m straight from a secret meeting with an app developer south of the river - and my world has been rocked. The near-future of shopping doesn’t really exist
The perils of losing the human touch
Latest estimates place over 40% of jobs in the retail sector are at risk from automation. That would result in over 2 million lost roles in the UK, and impact 6.5% of the total working population
House advantage of bringing advertising in-house
I'm reading news today about P&G bringing more of its media in-house. It reminded me of a media training course I used to teach, likening media planning to playing roulette
No such thing as a free delivery
Consumer expectations of delivery continue their relentless march: speed of fulfilment is now rated by 8% of US consumers as the most important factor in e-commerce decisions, up from 2% in 2017, according to Kibo
What was Facebook thinking?
The confusion (not least among US senators) as to Facebook's strategy and business model continues. The continued accusation of "Facebook is selling your data!" is of course not helpful, because it doesn't
Digital spoils: are B2B and Services businesses falling behind?
We serve some of the world’s leading disrupters. They want to know what new worlds there are to conquer, where the weak points in today’s models are in terms of customer needs or cost to serve and how they can transform these
Omni-channel is dead
We've sent flowers and written a nice note. I think the eulogy was kind. But Omni-channel is dead, and retailers need to focus