The philosophy of OC&C Strategy Consultants is to treat each problem as unique, providing truly customised solutions rather than generic packages for our clients.
This selection of OC&C's publications illustrates our ability to think creatively, generate new insights and provide a fresh perspective on established thinking.
In this section you can view and download our strategic "Insights"; short provocative pieces that we write as food for thought for our clients.
The market structure chessboard
Does having too many brands mean cannibalisation of sales and inefficient advertising spend? Creating a comprehensive market structure is the starting point of any effective brand portfolio strategy
Data is driving more and more business decisions, with increasingly complex models being used to predict and manage costs, demand, staffing levels, revenue targets and a myriad of other things
Go figure workforce analytics
Lots has been written about Amazon Go and reinventing grocery, Wholefoods, and addressing perceived customer pain points. And yet if you talk to big retailers in the UK their #1 concern is labour cost, coming huge labour cost inflation, and poor labour productivity
Data analytics starts with the C-Suite
Data and analytics is very much the hot topic of the moment. Transport for London recently announced plans to generate £322m in revenue from collecting and selling data about passengers who used Wi-Fi in stations
Price elasticity’s credibility has been stretched!
Inc's headline this month said it all! "Apple's Outrageous iPhone 8 Price Could Be the Beginning of the End." Pricing, and price decisions are back in the news. Apple stock rose, and there were a lot of analysts on TV claiming to understand price elasticity