Our Insights
The philosophy of OC&C Strategy Consultants is to treat each problem as unique, providing truly customised solutions rather than generic packages for our clients.
This selection of OC&C's publications illustrates our ability to think creatively, generate new insights and provide a fresh perspective on established thinking.
In this section you can view and download our strategic "Insights"; short provocative pieces that we write as food for thought for our clients.
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Craving that physical contact?
The idea of a store that curates a range of interesting and relevant products in an inspiring environment is not a new one
Eastern promise
Together with Coca-Cola, Chinese dairy group Mengniu will be sponsoring the Olympics between 2021 and 2032, under a combined $3bn sponsorship deal
Binning the packaging problem
From Planet Earth imagery of sea turtles, to dire UN reports on climate change, the pressure on consumer companies to drive industry change in packaging has been rising relentlessly
Getting a taste for success
Consumer goods companies are right to embrace the trends such as health, indulgence and convenience that currently underpin product development in food and drink. But being topical doesn’t mean you’re always doing the right thing
Rethinking CPG revenue growth management: A 21st century approach
A quick scan of the business pages will tell any consumer goods executive something they already know: consumer goods companies are trading within a context that is new, different and challenging
Managing CPGs for margin growth
There was interesting news this week that Unilever is attaining good revenue growth through upward management of prices, even though volumes have been flatter
7 surprising facts about grocery price optimisation
It’s common for grocery retailers to dwell on the topic of Pricing. Pricing is of course a massive lever on profitability. But there are some surprising truths about grocery price optimisation
A new go to market opportunity for China...
Amazon recently announced it would be closing China's market place business in domestic eCommerce.
Mend not end - designing the 21st century sales force
Big companies like Merck and Microsoft have been laying off thousands of sales reps. Even Harvard Business Review has carried articles titled “How to Downsize Your Sales Force.”
Putting the AI in retail (Yes, there's an a and I in retail)
Last week my two World’s collided when on Wednesday, the Association for Computing Machinery, the world’s largest society of computing professionals, announced three winners of the Turing Award for their work as pioneers in Artificial Intelligence