Working up a six pack
Six ways to muscle up for the changing Indian consumer landscape
Friday 21 April 2017Report
Growth in the branded FMCG market in India appears to be picking up in 2017 after a couple of less robust years - and the longer-term outlook for the market is solid. But competition is intensifying. How can manufacturers make the most of the opportunities that lie ahead? We propose six `mantras' for growth that can help FMCG manufacturers capture their share of market growth - and more.
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Making it click
It is no secret that as the world’s second most populous country India holds a vast opportunity for any consumer brand with its 1.2 billion consumers; half of these are below the age of 25 and 65% are below the age of 35
Winning strategies for a smooth ride
There are growing concerns that the once sizzling Indian economy is cooling off. With the rainfall playing truant and industrial growth slowing down, both agricultural and manufacturing sectors are likely to feel the heat
Big pie bigger bite
A bigger bite is what every FMCG company should attempt to get of the growing pie of demand this year. But not all firms will achieve that