Working up a six pack

Six ways to muscle up for the changing Indian consumer landscape

Report

Growth in the branded FMCG market in India appears to be picking up in 2017 after a couple of less robust years - and the longer-term outlook for the market is solid. But competition is intensifying. How can manufacturers make the most of the opportunities that lie ahead? We propose six `mantras' for growth that can help FMCG manufacturers capture their share of market growth - and more.

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It is no secret that as the world’s second most populous country India holds a vast opportunity for any consumer brand with its 1.2 billion consumers; half of these are below the age of 25 and 65% are below the age of 35

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A bigger bite is what every FMCG company should attempt to get of the growing pie of demand this year. But not all firms will achieve that. Only those which managed to ride out the stormy FY09 met the slow down with the right responses, and have a consistent game plan going ahead will take advantage of the expected surge in demand

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