How mobile commerce will unlock China's eCommerce future

Wednesday 03 December 2014


eCommerce has been THE hot topic in Chinese retail for the past few years culminating in the recent listing of Alibaba on the NYSE.  Alibaba reached, at least on 1 day, a greater market value than either Facebook or Amazon. 

Much of this hype has been focused on the ongoing potential of the eCommerce market, only half of the Chinese population is currently online (vs c.70-90% in most developed markets) and online's low share of wallet vs offline spend among many of the online population.  However, this market is facing a mobile revolution with mCommerce becoming the driving force that will push online spending to ever greater heights.

Read publication

Experts in this insight:

Suggested reading

Wednesday 26 November 2014

Standing out from the crowd

The speeds of change in China's political, social, technological and economic environments have made generational shifts much more pronounced than other countries

Monday 07 July 2014

The great mall of China

Retail sales in China are still showing double-digit growth that is not only fuelled by rising consumer incomes but also a booming construction landscape

We use cookies to give you the best possible experience on our website. By continuing to browse this site, you give consent for cookies to be used. For more details please read our Cookie policy.