Would you trust a machine?

The OC&C Proposition Index 2013

Monday 07 January 2013

Report

This is the fourth year of the OC&C Proposition Index, a major piece of consumer research into shopper attitudes towards the world’s leading retailers. Consumers are asked to rate the retailers they have shopped on the strength of their overall proposition, and then to score the key elements of that proposition (price, range, service etc). 

The results are then used to compile a ranking of consumers’ favourite retailers from across the globe. The OC&C Proposition Index continues to grow, this year capturing 300,000 ratings from over 30,000 consumers regarding nearly 600 retailers across 9 countries. This combination of breadth and depth gives a powerful view into the relative strength of retail propositions across the world. It is no longer a surprise that Amazon stands atop our global index. In 2010, when we released the first OC&C Proposition Index, there was genuine shock in some quarters.

Read Publication

Suggested Reading

Thursday 01 March 2012

Elephants can dance

Many industry-leading corporations grow systematically slower than they should – underperforming their sector’s growth and being outperformed by smaller, more nimble competitors

Monday 30 January 2012

Taking on the machines

The OC&C Proposition Index 2012 is the biggest and most comprehensive we have yet compiled

Sunday 15 July 2012

Time to re-think Hong Kong in your China strategy?

Hong Kong has long enjoyed brandowner attention for its unique exposure to Mainland Chinese consumers and its dynamic retail scene

Sunday 19 May 2013

Why have U.S. K-12 materials been so slow to "go digital"?

Investors and corporate managers are growing old while waiting for education markets to “go digital”. Other information businesses have made the transition, many over a decade ago

Subscribe to our Insights

Find out more with our newsletters and insights 

Subscribe

We use cookies to give you the best possible experience on our website. By continuing to browse this site, you give consent for cookies to be used. For more details please read our Cookie policy.