Christmas cheer?

The OC&C Christmas Trading Index 2011

Report

Christmas trading results this year generated some positive headlines suggesting better than expected performance – but the actual like-for-like out-turn for UK retail was negative (particularly taking account of the full trading period in the lead up to Christmas rather than just December). 

This is against weak comparatives from a really poor trading period in 2010 that was significantly disrupted by snow. In practice, even to achieve this performance many retailers needed to discount significantly to drive sales – and the level of promotion and pre-Christmas discounting was at a record high. It was yet another demonstration that consumer confidence remains extremely fragile and retailers are needing to work extremely hard to drive sales in this environment. A key feature of Christmas this year was the consumer leaving it late before shopping – with retailers needing to cut prices to encourage consumers into spending. 

Read publication

Experts in this insight:

We use cookies to give you the best possible experience on our website. By continuing to browse this site, you give consent for cookies to be used. For more details please read our Cookie policy.