Cause For Celebration?
The OC&C Christmas Trading Index 2009
To their relief, most retailers pulled off a good Christmas after a fraught year. As the festive trading season nears its end, Lisa Berwin examines the key findings from OC&C’s Christmas Trading Index
Trading Positive – Comparatively. After the turmoil of 2009, retailers desperately needed a strong Christmas to end a difficult year on a high. During the festive run-up last year barely a day went by without a new story of a retail chain collapsing into administration with Woolworths and Zavvi two of the major victims of the downturn. This year brought far more cheer for the industry, with most retailers reporting positive trading, which was something of a rarity last year. Although a great deal of this year’s results are undoubtedly against soft comparative figures, there is no doubt that many shoppers shrugged off the gloom, deciding to ignore the recession and enjoy Christmas...
Christmas trading results this year generated some positive headlines suggesting better than expected performance – but the actual like-for-like out-turn for UK retail was negative (particularly taking account of the full trading period in the lead up to Christmas rather than just December)
The Dawn Of The E-tailers
OC&C’s Retail Proposition Index 2012 surveyed more than 2,500 consumers across China (East, North and South) to vote for their favourite retail brands. In doing so, we collated more than 18,000 consumer ratings on 49 retailers across 5 retail categories (grocery, sportswear, apparel, health and beauty, and electronics)
The Big Leagues
The OC&C Proposition Index is a major piece of consumer research conducted annually, measuring shopper perception of the strength of different retail propositions. Consumers were asked to systematically rate retailers on their overall offer, and across different elements of their proposition (such as price, service, etc)