Building a brand Chinese can trust

Understanding what really drives shoppers' perceptions

Wednesday 14 October 2009

Report

Redefining brands in China - trust is king.  In a market where fakes, pricing scandals and food safety are big issues, trust is the most important criterion for customers in choosing their favourite retail brands. 

While there is some variation – for example with 'fashionability' being more important in apparel and product quality being more important in grocery – building trust is always the most important criterion to win customers’ loyalty in China. This year’s Retail Proposition Index surveyed 1,600 customers in East China (chosen as it is normally at the forefront of China’s development) to reveal their favourite retail brands. The overall winner was Nike, continuing to demonstrate the power of sports brands in the market. Second place in customers’ ratings was Zara, showing tremendous performance for such a new brand in the market. Coming in third was...

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Wednesday 07 September 2011

Enter the dragons' den

The Chinese dragons dominate the top end of the 'OC&C China 50' study of the largest 50 FMCG companies in China - 7 out of the top 10 companies are from China or Taiwan and 60% of the list as a whole is occupied by the local players

Monday 09 January 2012

Marrying the dragon

In recent years, China has played a greater and greater role in the cross-border merger and acquisition market. Outbound M&A activities have been accelerating since 2008. By 2011, the value of outbound M&A transactions has exceeded that of inbound by 70%

Monday 02 July 2012

The dawn of the e-tailers

OC&C’s Retail Proposition Index 2012 surveyed more than 2,500 consumers across China (East, North and South) to vote for their favourite retail brands

Wednesday 12 March 2014

Retail nation

UK economy and touches us all in many ways as customers, employees or partners

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