Facebook Marketplace

The threat to classifieds – and example defensive strategies

Monday 29 March 2021

Report

Facebook Marketplace represents one of the most widely publicised and credible threats to traditional classified business models to have emerged in recent years. It is the first real evidence of a global Tech giant making a concerted play in the classified space and given its scale and capabilities, it could represent an existential threat to the industry as we know it today.

The good news is that Facebook’s success is by no means assured, and there are weaknesses leading “digital classifieds” players can exploit. Our findings show that although not all classifieds players will be impacted to the same extent; a strong and proactive defensive strategy encompassing a range of tactics will be key to mitigating this threat. 

If you would like to access the full report, or discuss these issues in more detail – or simply learn more about us and our work – please get in touch.

Read Publication

Experts in this insight:

Suggested Reading

Tuesday 16 July 2019

Classifieds 3.0: The reinvention phase

For classifieds, the ‘booming 2010s’ were a time of extraordinary expansion. However, as monetization has reached a natural ceiling, tailwinds have begun to evaporate in developed markets

Tuesday 23 April 2019

The OC&C Digital Media Index - Online TV in 2019: Netflix on top but under attack

Netflix has kept its place at the top of our online TV index, winning across multiple genres and age groups. But being the rising star makes you a target

Subscribe to our Insights

Find out more with our newsletters and insights 

Subscribe

We use cookies to give you the best possible experience on our website. By continuing to browse this site, you give consent for cookies to be used. For more details please read our Cookie policy.