{"id":10709,"date":"2020-06-04T00:00:00","date_gmt":"2020-06-03T23:00:00","guid":{"rendered":"https:\/\/occstrategy3.dev.twkmedia.com\/article\/return-to-the-road"},"modified":"2024-06-04T10:59:14","modified_gmt":"2024-06-04T09:59:14","slug":"return-to-the-road","status":"publish","type":"article","link":"https:\/\/www.occstrategy.com\/en\/article\/return-to-the-road\/","title":{"rendered":"Return to the road"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"<p>As the world cautiously ventures back outside after weeks in lock down, vehicles are starting to return to previously empty roads.&#160; But rubber returning to the road does not mean usage and traffic will immediately bounce back to normal.<\/p>\n","protected":false},"featured_media":10710,"template":"","categories":[28],"class_list":["post-10709","article","type-article","status-publish","has-post-thumbnail","hentry","category-b2b-products-services"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.2 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Return to the road | OC&amp;C Strategy Consultants<\/title>\n<meta name=\"description\" content=\"As the world cautiously ventures back outside after weeks in lock down, vehicles are starting to return to previously empty roads.\u00a0 But rubber returning to the road does not mean usage and traffic will immediately bounce back to normal.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.occstrategy.com\/en\/article\/return-to-the-road\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Return to the road\" \/>\n<meta property=\"og:description\" content=\"As the world cautiously ventures back outside after weeks in lock down, vehicles are starting to return to previously empty roads.\u00a0 But rubber returning to the road does not mean usage and traffic will immediately bounce back to normal.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.occstrategy.com\/en\/article\/return-to-the-road\/\" \/>\n<meta property=\"og:site_name\" content=\"OC&amp;C Strategy Consultants\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-04T09:59:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.occstrategy.com\/wp-content\/uploads\/2023\/10\/return-to-the-road.png\" \/>\n\t<meta property=\"og:image:width\" content=\"440\" \/>\n\t<meta property=\"og:image:height\" content=\"620\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@OCC_Strategy\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.occstrategy.com\\\/en\\\/article\\\/return-to-the-road\\\/\",\"url\":\"https:\\\/\\\/www.occstrategy.com\\\/en\\\/article\\\/return-to-the-road\\\/\",\"name\":\"Return to the road | OC&amp;C Strategy Consultants\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.occstrategy.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.occstrategy.com\\\/en\\\/article\\\/return-to-the-road\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.occstrategy.com\\\/en\\\/article\\\/return-to-the-road\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.occstrategy.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/return-to-the-road.png\",\"datePublished\":\"2020-06-03T23:00:00+00:00\",\"dateModified\":\"2024-06-04T09:59:14+00:00\",\"description\":\"As the world cautiously ventures back outside after weeks in lock down, vehicles are starting to return to previously empty roads.\u00a0 But rubber returning to the road does not mean usage and traffic will immediately bounce back to normal.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.occstrategy.com\\\/en\\\/article\\\/return-to-the-road\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.occstrategy.com\\\/en\\\/article\\\/return-to-the-road\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.occstrategy.com\\\/en\\\/article\\\/return-to-the-road\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.occstrategy.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/return-to-the-road.png\",\"contentUrl\":\"https:\\\/\\\/www.occstrategy.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/return-to-the-road.png\",\"width\":440,\"height\":620},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.occstrategy.com\\\/en\\\/article\\\/return-to-the-road\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.occstrategy.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Return to the road\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.occstrategy.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.occstrategy.com\\\/en\\\/\",\"name\":\"OC&C Strategy Consultants\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.occstrategy.com\\\/en\\\/#organization\"},\"alternateName\":\"OCCS\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.occstrategy.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.occstrategy.com\\\/en\\\/#organization\",\"name\":\"OC&C Strategy Consultants\",\"alternateName\":\"OC&C\",\"url\":\"https:\\\/\\\/www.occstrategy.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.occstrategy.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.occstrategy.com\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/OCC_Master_Logo_RGB_HR-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/www.occstrategy.com\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/OCC_Master_Logo_RGB_HR-scaled.jpg\",\"width\":2560,\"height\":765,\"caption\":\"OC&C Strategy Consultants\"},\"image\":{\"@id\":\"https:\\\/\\\/www.occstrategy.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/OCC_Strategy\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/oc&c-strategy-consultants\\\/\"],\"description\":\"Founded in 1987, OC&C is a leading global strategy consulting firm that brings clear thinking to the most complex issues facing today's management teams. OC&C's client roster includes some of the world's most respected companies throughout the retail, consumer goods, leisure & hospitality, media, technology, industrial products and services and private equity sectors.\u202f OC&C Strategy Consultants is proudly a Certified B CorporationTM.\",\"email\":\"contact@occstrategy.com\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Return to the road | OC&amp;C Strategy Consultants","description":"As the world cautiously ventures back outside after weeks in lock down, vehicles are starting to return to previously empty roads.\u00a0 But rubber returning to the road does not mean usage and traffic will immediately bounce back to normal.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.occstrategy.com\/en\/article\/return-to-the-road\/","og_locale":"en_GB","og_type":"article","og_title":"Return to the road","og_description":"As the world cautiously ventures back outside after weeks in lock down, vehicles are starting to return to previously empty roads.\u00a0 But rubber returning to the road does not mean usage and traffic will immediately bounce back to normal.","og_url":"https:\/\/www.occstrategy.com\/en\/article\/return-to-the-road\/","og_site_name":"OC&amp;C Strategy Consultants","article_modified_time":"2024-06-04T09:59:14+00:00","og_image":[{"width":440,"height":620,"url":"https:\/\/www.occstrategy.com\/wp-content\/uploads\/2023\/10\/return-to-the-road.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_site":"@OCC_Strategy","twitter_misc":{"Estimated reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.occstrategy.com\/en\/article\/return-to-the-road\/","url":"https:\/\/www.occstrategy.com\/en\/article\/return-to-the-road\/","name":"Return to the road | OC&amp;C Strategy Consultants","isPartOf":{"@id":"https:\/\/www.occstrategy.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.occstrategy.com\/en\/article\/return-to-the-road\/#primaryimage"},"image":{"@id":"https:\/\/www.occstrategy.com\/en\/article\/return-to-the-road\/#primaryimage"},"thumbnailUrl":"https:\/\/www.occstrategy.com\/wp-content\/uploads\/2023\/10\/return-to-the-road.png","datePublished":"2020-06-03T23:00:00+00:00","dateModified":"2024-06-04T09:59:14+00:00","description":"As the world cautiously ventures back outside after weeks in lock down, vehicles are starting to return to previously empty roads.\u00a0 But rubber returning to the road does not mean usage and traffic will immediately bounce back to normal.","breadcrumb":{"@id":"https:\/\/www.occstrategy.com\/en\/article\/return-to-the-road\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.occstrategy.com\/en\/article\/return-to-the-road\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.occstrategy.com\/en\/article\/return-to-the-road\/#primaryimage","url":"https:\/\/www.occstrategy.com\/wp-content\/uploads\/2023\/10\/return-to-the-road.png","contentUrl":"https:\/\/www.occstrategy.com\/wp-content\/uploads\/2023\/10\/return-to-the-road.png","width":440,"height":620},{"@type":"BreadcrumbList","@id":"https:\/\/www.occstrategy.com\/en\/article\/return-to-the-road\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.occstrategy.com\/en\/"},{"@type":"ListItem","position":2,"name":"Return to the road"}]},{"@type":"WebSite","@id":"https:\/\/www.occstrategy.com\/en\/#website","url":"https:\/\/www.occstrategy.com\/en\/","name":"OC&C Strategy Consultants","description":"","publisher":{"@id":"https:\/\/www.occstrategy.com\/en\/#organization"},"alternateName":"OCCS","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.occstrategy.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.occstrategy.com\/en\/#organization","name":"OC&C Strategy Consultants","alternateName":"OC&C","url":"https:\/\/www.occstrategy.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.occstrategy.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.occstrategy.com\/wp-content\/uploads\/2024\/08\/OCC_Master_Logo_RGB_HR-scaled.jpg","contentUrl":"https:\/\/www.occstrategy.com\/wp-content\/uploads\/2024\/08\/OCC_Master_Logo_RGB_HR-scaled.jpg","width":2560,"height":765,"caption":"OC&C Strategy Consultants"},"image":{"@id":"https:\/\/www.occstrategy.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/OCC_Strategy","https:\/\/www.linkedin.com\/company\/oc&c-strategy-consultants\/"],"description":"Founded in 1987, OC&C is a leading global strategy consulting firm that brings clear thinking to the most complex issues facing today's management teams. OC&C's client roster includes some of the world's most respected companies throughout the retail, consumer goods, leisure & hospitality, media, technology, industrial products and services and private equity sectors.\u202f OC&C Strategy Consultants is proudly a Certified B CorporationTM.","email":"contact@occstrategy.com"}]}},"_links":{"self":[{"href":"https:\/\/www.occstrategy.com\/en\/wp-json\/wp\/v2\/article\/10709","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.occstrategy.com\/en\/wp-json\/wp\/v2\/article"}],"about":[{"href":"https:\/\/www.occstrategy.com\/en\/wp-json\/wp\/v2\/types\/article"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.occstrategy.com\/en\/wp-json\/wp\/v2\/media\/10710"}],"wp:attachment":[{"href":"https:\/\/www.occstrategy.com\/en\/wp-json\/wp\/v2\/media?parent=10709"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.occstrategy.com\/en\/wp-json\/wp\/v2\/categories?post=10709"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}