{"id":81160,"date":"2026-08-20T12:53:03","date_gmt":"2026-08-20T11:53:03","guid":{"rendered":"https:\/\/www.occstrategy.com\/?post_type=report&#038;p=81160"},"modified":"2026-08-20T12:53:03","modified_gmt":"2026-08-20T11:53:03","slug":"recalculating-route-speedometer-2026","status":"publish","type":"report","link":"https:\/\/www.occstrategy.com\/en\/report\/recalculating-route-speedometer-2026\/","title":{"rendered":"Recalculating Route &#8211; Speedometer 2026"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"<p>The Global Automotive Disruption Speedometer launched in 2019 and is now on its fifth edition. We surveyed over 8,000 drivers, asking ~60 questions on their car decisions and driving habits to understand how consumer attitudes and behaviours towards the auto industry are changing and the impact this will have on the industry. The study covered nine countries: Australia, Canada, China, France, Germany, Italy, the Netherlands, the UK, and the US.<\/p>\n","protected":false},"featured_media":81150,"template":"","categories":[28,33],"class_list":["post-81160","report","type-report","status-publish","has-post-thumbnail","hentry","category-b2b-products-services","category-tmt"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Recalculating Route - Speedometer 2026 | OC&amp;C Strategy Consultants<\/title>\n<meta name=\"description\" content=\"New research from over 8,000 automotive consumers across nine countries reveals how affordability pressures, AI-driven vehicle discovery and the rise of Chinese brands are changing purchasing decisions. Download the full Speedometer 2026 report.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.occstrategy.com\/en\/report\/recalculating-route-speedometer-2026\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Recalculating Route - Speedometer 2026\" \/>\n<meta property=\"og:description\" content=\"New research from over 8,000 automotive consumers across nine countries reveals how affordability pressures, AI-driven vehicle discovery and the rise of Chinese brands are changing purchasing decisions. 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