{"id":8555,"date":"2017-09-28T00:00:00","date_gmt":"2017-09-27T23:00:00","guid":{"rendered":"https:\/\/occstrategy3.dev.twkmedia.com\/report\/taking-a-serious-look-at-fun"},"modified":"2024-06-14T15:31:51","modified_gmt":"2024-06-14T14:31:51","slug":"taking-a-serious-look-at-fun","status":"publish","type":"report","link":"https:\/\/www.occstrategy.com\/en\/report\/taking-a-serious-look-at-fun\/","title":{"rendered":"Taking a serious look at fun"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"

People in China\u2019s growing middle class are working longer and harder, and so they are placing greater emphasis on leisure as well as spending more time on leisure activities<\/p>\n","protected":false},"featured_media":5025,"template":"","categories":[30],"class_list":["post-8555","report","type-report","status-publish","has-post-thumbnail","hentry","category-leisure-hospitality"],"acf":[],"yoast_head":"\nTaking a serious look at fun | OC&C Strategy Consultants<\/title>\n<meta name=\"description\" content=\"Taking a serious look at fun, OC&C Strategy Consultants\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.occstrategy.com\/en\/report\/taking-a-serious-look-at-fun\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Taking a serious look at fun\" \/>\n<meta property=\"og:description\" content=\"Taking a serious look at fun, OC&C Strategy Consultants\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.occstrategy.com\/en\/report\/taking-a-serious-look-at-fun\/\" \/>\n<meta property=\"og:site_name\" content=\"OC&C Strategy Consultants\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-14T14:31:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.occstrategy.com\/wp-content\/uploads\/2023\/09\/taking-a-serious-look-at-fun.png\" \/>\n\t<meta property=\"og:image:width\" content=\"504\" \/>\n\t<meta property=\"og:image:height\" content=\"724\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@OCC_Strategy\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.occstrategy.com\\\/en\\\/report\\\/taking-a-serious-look-at-fun\\\/\",\"url\":\"https:\\\/\\\/www.occstrategy.com\\\/en\\\/report\\\/taking-a-serious-look-at-fun\\\/\",\"name\":\"Taking a serious look at fun | OC&C Strategy Consultants\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.occstrategy.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.occstrategy.com\\\/en\\\/report\\\/taking-a-serious-look-at-fun\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.occstrategy.com\\\/en\\\/report\\\/taking-a-serious-look-at-fun\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.occstrategy.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/taking-a-serious-look-at-fun.png\",\"datePublished\":\"2017-09-27T23:00:00+00:00\",\"dateModified\":\"2024-06-14T14:31:51+00:00\",\"description\":\"Taking a serious look at fun, OC&C Strategy Consultants\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.occstrategy.com\\\/en\\\/report\\\/taking-a-serious-look-at-fun\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.occstrategy.com\\\/en\\\/report\\\/taking-a-serious-look-at-fun\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.occstrategy.com\\\/en\\\/report\\\/taking-a-serious-look-at-fun\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.occstrategy.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/taking-a-serious-look-at-fun.png\",\"contentUrl\":\"https:\\\/\\\/www.occstrategy.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/taking-a-serious-look-at-fun.png\",\"width\":504,\"height\":724},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.occstrategy.com\\\/en\\\/report\\\/taking-a-serious-look-at-fun\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.occstrategy.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Taking a serious look at fun\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.occstrategy.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.occstrategy.com\\\/en\\\/\",\"name\":\"OC&C Strategy Consultants\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.occstrategy.com\\\/en\\\/#organization\"},\"alternateName\":\"OCCS\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.occstrategy.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.occstrategy.com\\\/en\\\/#organization\",\"name\":\"OC&C Strategy Consultants\",\"alternateName\":\"OC&C\",\"url\":\"https:\\\/\\\/www.occstrategy.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.occstrategy.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.occstrategy.com\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/OCC_Master_Logo_RGB_HR-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/www.occstrategy.com\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/OCC_Master_Logo_RGB_HR-scaled.jpg\",\"width\":2560,\"height\":765,\"caption\":\"OC&C Strategy Consultants\"},\"image\":{\"@id\":\"https:\\\/\\\/www.occstrategy.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/OCC_Strategy\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/oc&c-strategy-consultants\\\/\"],\"description\":\"Founded in 1987, OC&C is a leading global strategy consulting firm that brings clear thinking to the most complex issues facing today's management teams. OC&C's client roster includes some of the world's most respected companies throughout the retail, consumer goods, leisure & hospitality, media, technology, industrial products and services and private equity sectors.\u202f OC&C Strategy Consultants is proudly a Certified B CorporationTM.\",\"email\":\"contact@occstrategy.com\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Taking a serious look at fun | OC&C Strategy Consultants","description":"Taking a serious look at fun, OC&C Strategy Consultants","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.occstrategy.com\/en\/report\/taking-a-serious-look-at-fun\/","og_locale":"en_GB","og_type":"article","og_title":"Taking a serious look at fun","og_description":"Taking a serious look at fun, OC&C Strategy Consultants","og_url":"https:\/\/www.occstrategy.com\/en\/report\/taking-a-serious-look-at-fun\/","og_site_name":"OC&C Strategy Consultants","article_modified_time":"2024-06-14T14:31:51+00:00","og_image":[{"width":504,"height":724,"url":"https:\/\/www.occstrategy.com\/wp-content\/uploads\/2023\/09\/taking-a-serious-look-at-fun.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_site":"@OCC_Strategy","twitter_misc":{"Estimated reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.occstrategy.com\/en\/report\/taking-a-serious-look-at-fun\/","url":"https:\/\/www.occstrategy.com\/en\/report\/taking-a-serious-look-at-fun\/","name":"Taking a serious look at fun | OC&C Strategy Consultants","isPartOf":{"@id":"https:\/\/www.occstrategy.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.occstrategy.com\/en\/report\/taking-a-serious-look-at-fun\/#primaryimage"},"image":{"@id":"https:\/\/www.occstrategy.com\/en\/report\/taking-a-serious-look-at-fun\/#primaryimage"},"thumbnailUrl":"https:\/\/www.occstrategy.com\/wp-content\/uploads\/2023\/09\/taking-a-serious-look-at-fun.png","datePublished":"2017-09-27T23:00:00+00:00","dateModified":"2024-06-14T14:31:51+00:00","description":"Taking a serious look at fun, OC&C Strategy Consultants","breadcrumb":{"@id":"https:\/\/www.occstrategy.com\/en\/report\/taking-a-serious-look-at-fun\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.occstrategy.com\/en\/report\/taking-a-serious-look-at-fun\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.occstrategy.com\/en\/report\/taking-a-serious-look-at-fun\/#primaryimage","url":"https:\/\/www.occstrategy.com\/wp-content\/uploads\/2023\/09\/taking-a-serious-look-at-fun.png","contentUrl":"https:\/\/www.occstrategy.com\/wp-content\/uploads\/2023\/09\/taking-a-serious-look-at-fun.png","width":504,"height":724},{"@type":"BreadcrumbList","@id":"https:\/\/www.occstrategy.com\/en\/report\/taking-a-serious-look-at-fun\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.occstrategy.com\/en\/"},{"@type":"ListItem","position":2,"name":"Taking a serious look at fun"}]},{"@type":"WebSite","@id":"https:\/\/www.occstrategy.com\/en\/#website","url":"https:\/\/www.occstrategy.com\/en\/","name":"OC&C Strategy Consultants","description":"","publisher":{"@id":"https:\/\/www.occstrategy.com\/en\/#organization"},"alternateName":"OCCS","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.occstrategy.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.occstrategy.com\/en\/#organization","name":"OC&C Strategy Consultants","alternateName":"OC&C","url":"https:\/\/www.occstrategy.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.occstrategy.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.occstrategy.com\/wp-content\/uploads\/2024\/08\/OCC_Master_Logo_RGB_HR-scaled.jpg","contentUrl":"https:\/\/www.occstrategy.com\/wp-content\/uploads\/2024\/08\/OCC_Master_Logo_RGB_HR-scaled.jpg","width":2560,"height":765,"caption":"OC&C Strategy Consultants"},"image":{"@id":"https:\/\/www.occstrategy.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/OCC_Strategy","https:\/\/www.linkedin.com\/company\/oc&c-strategy-consultants\/"],"description":"Founded in 1987, OC&C is a leading global strategy consulting firm that brings clear thinking to the most complex issues facing today's management teams. OC&C's client roster includes some of the world's most respected companies throughout the retail, consumer goods, leisure & hospitality, media, technology, industrial products and services and private equity sectors.\u202f OC&C Strategy Consultants is proudly a Certified B CorporationTM.","email":"contact@occstrategy.com"}]}},"_links":{"self":[{"href":"https:\/\/www.occstrategy.com\/en\/wp-json\/wp\/v2\/report\/8555","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.occstrategy.com\/en\/wp-json\/wp\/v2\/report"}],"about":[{"href":"https:\/\/www.occstrategy.com\/en\/wp-json\/wp\/v2\/types\/report"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.occstrategy.com\/en\/wp-json\/wp\/v2\/media\/5025"}],"wp:attachment":[{"href":"https:\/\/www.occstrategy.com\/en\/wp-json\/wp\/v2\/media?parent=8555"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.occstrategy.com\/en\/wp-json\/wp\/v2\/categories?post=8555"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}