Chez OC&C Strategy Consultants, nous avons pour principe de traiter chaque problématique dans sa spécificité et d’apporter à nos clients des solutions sur mesure étudiées selon leurs besoins précis, plutôt que des réponses génériques.
Cette sélection de publications par OC&C reflète notre capacité à réfléchir différemment, à apporter un éclairage nouveau et un point de vue non conformiste.
Cette section vous permet de consulter et de télécharger nos « éclairages » stratégiques, des textes courts et stimulants, rédigés comme base de réflexion pour nos clients.
All change in media buying for advertisers
There's quite a rumpus at media agencies this week with the news that Accenture Interactive will provide programmatic media buying services to advertisers on an FTE commercial model
Are the best things in life free?
Writing in The Times, Philip Aldrick has posited that a lot of the value, or “consumer welfare”, of the digital economy is not captured in the GDP statistics, partly because many of its services are free
Spending a Trillion on ‘mom and pop’
In another astonishingly bold move by Alibaba they have recently announced that they are investing 1 Trillion Yuan ($158bn) in the street vendor channel
Subscribing to Uber? What's the taxi equivalent of Prime's free delivery
Lyft are rolling out the subscription package they have been trialling for a while. It's focused on bundles for heavy users, selling $15 off 30 rides (worth $450) for $200
Moats: Obsolete medieval fortification, or more relevant than ever?
Confirming his image as a 21st century Willy Wonka, Elon Musk has threatened to start a candy company
The massive prize in supporting driverless, like testing and compliance
This Forbes article is spot on: there is a gold rush to build driverless cars, but the easier money is in selling shovels
Analytics through the looking glass
One of the biggest problems with analytics is the different expectations about what it is. Analytics lives (and tends to get lost) at the intersection between IT, digital, reporting and commercial analysis
The democratisation of Wholefoods (as long as you're a Prime member!)
We should stop being surprised by the boldness of Amazon's actions - but their latest move to offer 10% discount on Whole Foods items (and free delivery) to Prime members is a pretty striking oneWe should stop being surprised by the boldness of Amazon's actions - but their latest move to offer 10% discount on Whole Foods items (and free delivery) to Prime members is a pretty striking one
Waterstones sale demonstrates that post-Amazon retail is maturing
Although this will be over-shadowed by Asda/Sainsburys this week, Waterstones being sold is a testament to how much the high street has changed over the last ten years