Insights
Chez OC&C Strategy Consultants, nous avons pour principe de traiter chaque problématique dans sa spécificité et d’apporter à nos clients des solutions sur mesure étudiées selon leurs besoins précis, plutôt que des réponses génériques.
Cette sélection de publications par OC&C reflète notre capacité à réfléchir différemment, à apporter un éclairage nouveau et un point de vue non conformiste.
Cette section vous permet de consulter et de télécharger nos « éclairages » stratégiques, des textes courts et stimulants, rédigés comme base de réflexion pour nos clients.
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What you need to know about China eCommerce
Are you ready to capture the China eCommerce opportunity? Here are six characteristics you need to know about China eCommerce
Capping Uber numbers in NYC: the first of a wave of regulatory interventions?
Taxi regulations exist for a reason – to balance the needs of different constituencies: passengers, taxi operators, drivers, other road users and residents
Breaking the habit: finding growth amid boring consumer behaviours
Why substitution is much easier than creating major shifts in consumption
Go social
Engagement has been the watchword of forward thinking marketeers when it comes to promoting a brand through social media
We lowered prices. That didn’t work, so now we’re raising them
In a strategy shift Procter & Gamble move to raises prices but is this really the way to success?
Wake up and smell the coffee delivery
Who would have predicted a few years ago that eCommerce would stretch into the coffee market. Well, today, Starbucks has announced a venture with Alibaba to offer coffee delivery across China. Why is this significant?
The secretly-strategic-shortage-solving function
Much of the recent press around CO2 shortages has the feel of a silly-season news story that generates clicks at a quiet time in the news business
Escape velocity
The latest quarterly results from Amazon were truly eye-catching with quarterly income of $2.5bn – more than double many analysts’ expectations. One wonderful quote from Macquarie summed up the results beautifully...
Clutching at straws?
“Hot topics” are rising from nowhere to become major consumer issues faster than ever before. Petitions and celebrity campaigns can rapidly swing public opinion, and the speed with which businesses need to be able to react is typically quicker than normal decision-making cycles.