Insights

Chez OC&C Strategy Consultants, nous avons pour principe de traiter chaque problématique dans sa spécificité et d’apporter à nos clients des solutions sur mesure étudiées selon leurs besoins précis, plutôt que des réponses génériques.

Cette sélection de publications par OC&C reflète notre capacité à réfléchir différemment, à apporter un éclairage nouveau et un point de vue non conformiste.

Cette section vous permet de consulter et de télécharger nos « éclairages » stratégiques, des textes courts et stimulants, rédigés comme base de réflexion pour nos clients.

Pour avoir accès à l’ensemble de l’expertise et des points de vue des Partners, veuillez vous abonner aux publications OC&C
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mardi 6 août 2019

Aggregators in fitness: helping operators stay in shape or causing injury?

From the rise of low-cost gyms to the growth of new fitness concepts such as hip-hop spin and yogalates, the fitness industry has evolved at an impressive pace in recent decades

jeudi 25 juillet 2019

Reaping the reward of growing China domestic consumption

China just reported 6.2% quarterly economic growth -- the slowest in the past three decades. Domestic consumption continues to be an important growth driver for China - June retail sales reached 9.8% - better than many expected

mercredi 10 juillet 2019

Can TIC solve climate change?

Can TIC (Testing, Inspection, and Certification) providers solve climate change? The short answer is no

jeudi 4 juillet 2019

Love & money: a deep dive into Alibaba’s Hema

The omnichannel buzz word has been omnipresent in most retailers’ vocabulary in recent years. A majority of them are painstakingly trying to integrate multiple online and offline touchpoints from discovery to purchase and services into a seamless and convenient journey for the customer

mercredi 3 juillet 2019

Craving that physical contact?

The idea of a store that curates a range of interesting and relevant products in an inspiring environment is not a new one

mardi 2 juillet 2019

Eastern promise

Together with Coca-Cola, Chinese dairy group Mengniu will be sponsoring the Olympics between 2021 and 2032, under a combined $3bn sponsorship deal

mercredi 12 juin 2019

Binning the packaging problem

From Planet Earth imagery of sea turtles, to dire UN reports on climate change, the pressure on consumer companies to drive industry change in packaging has been rising relentlessly

mardi 4 juin 2019

Getting a taste for success

Consumer goods companies are right to embrace the trends such as health, indulgence and convenience that currently underpin product development in food and drink. But being topical doesn’t mean you’re always doing the right thing

jeudi 30 mai 2019

Rethinking CPG revenue growth management: A 21st century approach

A quick scan of the business pages will tell any consumer goods executive something they already know: consumer goods companies are trading within a context that is new, different and challenging

jeudi 23 mai 2019

Managing CPGs for margin growth

There was interesting news this week that Unilever is attaining good revenue growth through upward management of prices, even though volumes have been flatter

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