Insights
Chez OC&C Strategy Consultants, nous avons pour principe de traiter chaque problématique dans sa spécificité et d’apporter à nos clients des solutions sur mesure étudiées selon leurs besoins précis, plutôt que des réponses génériques.
Cette sélection de publications par OC&C reflète notre capacité à réfléchir différemment, à apporter un éclairage nouveau et un point de vue non conformiste.
Cette section vous permet de consulter et de télécharger nos « éclairages » stratégiques, des textes courts et stimulants, rédigés comme base de réflexion pour nos clients.
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Tied up
In 2016 FMCG M&A plummeted, down $176bn on the previous year, as political uncertainty depressed deal-making in the sector
Taking a serious look at fun
People in China’s growing middle class are working longer and harder, and so they are placing greater emphasis on leisure as well as spending more time on leisure activities
Classement OC&C des enseignes 2017
Dans un contexte de hausse de la confiance des ménages et de croissance pour les enseignes gagnantes, le classement OC&C des enseignes a vu Amazon perdre sa première place
To platform or not to platform
As TV viewing behaviour continues to change at pace, and a new generation of platforms emerges, TV players face important choices to keep hold of their audiences and remain relevant
Bridging the gap
Direct to Consumer (D2C) businesses have been launching across consumer categories in recent years – from apparel to beauty
Working up a six pack
Growth in the branded FMCG market in India appears to be picking up in 2017 after a couple of less robust years - and the longer-term outlook for the market is solid. But competition is intensifying
Happy Click-mas
Overall retail LFLs were up by 1.0% in Christmas 2016 (as measured by the BRC average) — after 4 years of broadly flat LFL growth
Up close & personal
OC&C's latest research piece is informed by-depth interviews with over 100 CMOs and senior marketing executives from a range of industry sectors across UK, the USA, China and continental Europe
Bits & bytes
The Chinese fast moving consumer goods online market is worth more than $25.3bn today, far surpassing any other country in the world