Putting analytics to work

Ten imperatives for successfully developing an analytics capability

Rapport

Big Data and Advanced Analytics have been 'hot' topics for some time now. It has become clear that the most successful companies spend more on advanced analytics and, as a result, outperform their peers.

Furthermore, this spending is expected to accelerate in the years ahead, because of greater proliferation of data, greater computing power, and the need to find ever more competitive advantage - all driven by analytics.

OC&C contacts

Lire la publication

Expert sur le sujet:

Lecture suggérée

Making every purchase count

Analytics helps us answer a retailer’s toughest questions, especially when multiple factors – such as price, SKU mix, and promotions – have to be addressed together

We use cookies to give you the best possible experience on our website. By continuing to browse this site, you give consent for cookies to be used. For more details please read our Cookie Policy.