The first rule of disruption

Don’t talk about disrupting

Rapport

At the annual OC&C and Financo Retail CEO Forum, we heard first-hand how retail sector 'disruptors' think about the changing shape of the industry. Looking through the eyes of the giants such as Amazon and Farfetch, or the next generation of insurgents such as BlinkBrowBar and Urban Massage.

The debate was fascinating, and challenged the whole premise of what it means to disrupt. For the wider retail industry it posed some searching questions...

... are you spending enough time working on your long game?

... do you have a plan to fully embrace the value of your stores?

... how do you harness the benefits of living in the slipstream of disruption?

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