Serving it up
Rising to the increasing demands of UK consumers: OC&C's Retail Proposition Index 2015
After another eventful year in retail, the publication of OC&C's Proposition Index provides an opportunity to reflect on the impact on the UK consumer and their rating of the country's leading retailers.
Amazon should be congratulated for retaining its crown as the UK's favourite retailer for the 5th consecutive year. It's lead, however, is by no means unassailable. Particular credit should go to John Lewis who continues to close the gap,, and to Lush who has joined them on the podium, and now sets the bar for UK retailers in both product quality and customer service.
The 2015 Proposition Index will also go down as notable on a number of fronts...Lire la publication
Closing the gap
This is the fifth year we have carried out the International OC&C Proposition Index, a major piece of consumer research measuring shopper attitudes and perceptions towards the world’s leading retailers