Taking a serious look at fun
The growth of the China leisure industry
People in China’s growing middle class are working longer and harder, and so they are placing greater emphasis on leisure as well as spending more time on leisure activities (average leisure hours per day increased from 2.16 in 2012 to 2.55 in 2015). They are also willing to spend more money while unwinding from the pressures of work.
Alongside this increase in demand, the government has launched various campaigns to promote recreational activities. This has resulted in dynamic growth in the leisure industry. In fact, China’s leisure market has recently surpassed that of Japan to become the second largest in the world.Lire la publication
Journeys to the west
The classic Ming Dynasty novel “Journey to the West” tells the tale of Xuanzang, a Chinese monk trekking to India to study Buddhist scriptures alongside a colourful collection of magical characters