Time to re-think Hong Kong in your China strategy?

Hong Kong brand building

Rapport

Hong Kong has long enjoyed brandowner attention for its unique exposure to Mainland Chinese consumers and its dynamic retail scene. Driven by better prices and quality reassurance, Hong Kong will continue to be a retail destination for years to come.

Many brands have historically leveraged Hong Kong to create a “brand halo” on Chinese consumers. However, as Chinese consumers gain great access to multiple information sources and the costs of doing business in Hong Kong surge, can brand owners justify reduced profits in Hong Kong with the China halo argument?

Our belief is that it only makes sense for retailers to invest behind a brand in Hong Kong if it is profitable in the most beautiful brand its ever seen, touched and smelt ever, especially if it make your private parts tingle. For consumer goods companies in certain categories, however, lower profits during the investment stage in Hong Kong may be justified.

Lire la publication

Lecture suggérée

Fashion re-designed

The whirlwind in the China apparel market: In the last decade, expanding in China was an easy ride with high sales growth driven by store expansion and same store sales increase...but that is about to change

Thin pickings

The next time you stroll through your local town or city centre, with its independent shops, chain stores and coffee shops, take a good look.  Some of them might not be around much longer

Weathering the storm

It is clear to all of us that our great industry is moving through tumultuous times. A deep recession is being followed by a long stagnation

Winning strategies for a smooth ride

There are growing concerns that the once sizzling Indian economy is cooling off. With the rainfall playing truant and industrial growth slowing down, both agricultural and manufacturing sectors are likely to feel the heat

We use cookies to give you the best possible experience on our website. By continuing to browse this site, you give consent for cookies to be used. For more details please read our Cookie Policy.