Does price really matter?

Managing what customers think about price is more important than reality

mardi 1 janvier 2008


Retailers invest huge amounts of effort and money in price. Chinese consumers have a surprisingly poor knowledge of actual prices, but do know where to get the best deal. Managing the perception of price is critically important for all retailers, but in the grocery around China's Western brands are coming of badly and may be wasting margin. Targeted investment in perception-driving products and categories is one of the proven mechanisms to harness price as an effective competitive weapon.

In 2007 and 2008 the media was buzzing with reports on China’s dramatic food price inflation and its implications,. The food CPI eventually peaked at no less than 23% growth in February 2008 and since then has never looked back – indeed, in 2008, it is deflation that is making headlines. Sustained deflation is tough for retailers but not so bad for consumers.

Lire la publication

Lecture suggérée

vendredi 31 janvier 2014

Journeys to the west

The classic Ming Dynasty novel “Journey to the West” tells the tale of Xuanzang, a Chinese monk trekking to India to study Buddhist scriptures alongside a colourful collection of magical characters

lundi 21 mai 2012

The big leagues

The OC&C Proposition Index is a major piece of consumer research conducted annually, measuring shopper perception of the strength of different retail propositions

mardi 3 juin 2008

Think global act focal

Global suppliers are focussing on their billionaire brands and reaping the rewards in spite of the economy

lundi 7 janvier 2013

Would you trust a machine?

This is the fourth year of the OC&C Proposition Index, a major piece of consumer research into shopper attitudes towards the world’s leading retailers

We use cookies to give you the best possible experience on our website. By continuing to browse this site, you give consent for cookies to be used. For more details please read our Cookie Policy.