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</html><thumbnail_url>https://www.occstrategy.com/wp-content/uploads/2024/06/iStock-1459581852-640x360.jpg</thumbnail_url><thumbnail_width>600</thumbnail_width><thumbnail_height>338</thumbnail_height><description>We all know that Gen. AI is the most disruptive innovation since the birth of the internet &#x2013; the question is, what does that mean for your business? There are an ever-growing number of ways Gen. AI can be deployed in consumer media. These can present valuable opportunities for those to deploy it to their advantage, but it can also pose an existential threat to some businesses unless they act fast.</description></oembed>
