{"version":"1.0","provider_name":"OC&amp;C Strategy Consultants","provider_url":"https:\/\/www.occstrategy.com\/fr\/","title":"The New Luxury Equation: from Awareness to Desirability","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"LEdxb0ozIO\"><a href=\"https:\/\/www.occstrategy.com\/fr\/article\/the-new-luxury-equation-from-awareness-to-desirability\/\">The New Luxury Equation: from Awareness to Desirability<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.occstrategy.com\/fr\/article\/the-new-luxury-equation-from-awareness-to-desirability\/embed\/#?secret=LEdxb0ozIO\" width=\"600\" height=\"338\" title=\"\u00ab\u00a0The New Luxury Equation: from Awareness to Desirability\u00a0\u00bb &#8212; OC&amp;C Strategy Consultants\" data-secret=\"LEdxb0ozIO\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.occstrategy.com\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","thumbnail_url":"https:\/\/www.occstrategy.com\/wp-content\/uploads\/2026\/06\/iStock-2012963573-scaled.jpg","thumbnail_width":2560,"thumbnail_height":1440,"description":"A more mature luxury market is reshaping the industry's outlook. While growth can no longer be taken for granted, discussions at the RLC Fashion Summit revealed opportunities for brands ready to adapt."}