{"id":58222,"date":"2017-11-17T00:00:00","date_gmt":"2017-11-17T00:00:00","guid":{"rendered":"https:\/\/occsprod.wpenginepowered.com\/article\/the-market-structure-chessboard\/"},"modified":"2024-06-24T09:58:10","modified_gmt":"2024-06-24T08:58:10","slug":"the-market-structure-chessboard","status":"publish","type":"article","link":"https:\/\/www.occstrategy.com\/fr\/article\/the-market-structure-chessboard\/","title":{"rendered":"The market structure chessboard"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"

Does having too many brands mean cannibalisation of sales and inefficient advertising spend? Creating a comprehensive market structure is the starting point of any effective brand portfolio strategy<\/p>\n","protected":false},"featured_media":15437,"template":"","categories":[159],"class_list":["post-58222","article","type-article","status-publish","has-post-thumbnail","hentry","category-analytics-fr"],"acf":[],"yoast_head":"\nThe market structure chessboard | OC&C Strategy Consultants<\/title>\n<meta name=\"description\" content=\"The market structure chessboard, OC&C Strategy Consultants\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.occstrategy.com\/fr\/article\/the-market-structure-chessboard\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The market structure chessboard\" \/>\n<meta property=\"og:description\" content=\"The market structure chessboard, 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