{"id":65444,"date":"2025-01-06T09:35:05","date_gmt":"2025-01-06T09:35:05","guid":{"rendered":"https:\/\/www.occstrategy.com\/article\/investing-strategically-in-price-promotions-and-loyalty\/"},"modified":"2025-01-06T17:06:31","modified_gmt":"2025-01-06T17:06:31","slug":"investing-strategically-in-price-promotions-and-loyalty","status":"publish","type":"article","link":"https:\/\/www.occstrategy.com\/fr\/article\/investing-strategically-in-price-promotions-and-loyalty\/","title":{"rendered":"Investing Strategically in Price, Promotions and Loyalty"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"<p>Retailers face immense pressure to compete aggressively on price, lock in customers through attractive loyalty benefits, and trade the business hard through promotions. Billions of pounds are allocated across these levers. Analysing 10m+ consumer ratings from OC&#038;C\u2019s Retail Proposition Index suggests retailers are allocating funds ineffectively, on average costing 2%pts of margin.<\/p>\n","protected":false},"featured_media":65546,"template":"","categories":[119],"class_list":["post-65444","article","type-article","status-publish","has-post-thumbnail","hentry","category-retail-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.2 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Investing Strategically in Price, Promotions and Loyalty | OC&amp;C Strategy Consultants<\/title>\n<meta name=\"description\" content=\"OC&amp;C Strategy Consultants | Investing Strategically in Price, Promotions and Loyalty | % %\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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