{"id":80112,"date":"2026-05-08T13:15:40","date_gmt":"2026-05-08T12:15:40","guid":{"rendered":"https:\/\/www.occstrategy.com\/article\/european-beverages-growth-strategy\/"},"modified":"2026-05-08T14:19:36","modified_gmt":"2026-05-08T13:19:36","slug":"european-beverages-growth-strategy","status":"publish","type":"article","link":"https:\/\/www.occstrategy.com\/fr\/article\/european-beverages-growth-strategy\/","title":{"rendered":"Pockets of Growth in European Beverages: Where Leaders Are Winning in a Low-Growth Market"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"

Across Europe the beverages sector presents a paradox. At a headline level, growth appears modest with per capita consumption has increased only slightly over the past decade, rising from approximately 215 litres in 2015 to 237 litres in 2025. Beneath this surface, however, the category is undergoing profound structural change.<\/p>\n","protected":false},"featured_media":80105,"template":"","categories":[109],"class_list":["post-80112","article","type-article","status-publish","has-post-thumbnail","hentry","category-consumer-goods-fr"],"acf":[],"yoast_head":"\nEuropean Beverages Growth Strategy | Key Trends & Opportunities for CEOs<\/title>\n<meta name=\"description\" content=\"Discover where growth is emerging in the European beverages market. Insights on trends, consumer shifts and winning strategies for senior leaders.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.occstrategy.com\/fr\/article\/european-beverages-growth-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pockets of Growth in European Beverages: Where Leaders Are Winning in a Low-Growth Market\" \/>\n<meta property=\"og:description\" content=\"Discover where growth is emerging in the European beverages market. Insights on trends, consumer shifts and winning strategies for senior leaders.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.occstrategy.com\/fr\/article\/european-beverages-growth-strategy\/\" \/>\n<meta property=\"og:site_name\" content=\"OC&C Strategy Consultants\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-08T13:19:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.occstrategy.com\/wp-content\/uploads\/2026\/05\/iStock-458605463.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1231\" \/>\n\t<meta property=\"og:image:height\" content=\"852\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@OCC_Strategy\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.occstrategy.com\\\/fr\\\/article\\\/european-beverages-growth-strategy\\\/\",\"url\":\"https:\\\/\\\/www.occstrategy.com\\\/fr\\\/article\\\/european-beverages-growth-strategy\\\/\",\"name\":\"European Beverages Growth Strategy | Key Trends & Opportunities for CEOs\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.occstrategy.com\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.occstrategy.com\\\/fr\\\/article\\\/european-beverages-growth-strategy\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.occstrategy.com\\\/fr\\\/article\\\/european-beverages-growth-strategy\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.occstrategy.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/iStock-458605463.jpg\",\"datePublished\":\"2026-05-08T12:15:40+00:00\",\"dateModified\":\"2026-05-08T13:19:36+00:00\",\"description\":\"Discover where growth is emerging in the European beverages market. 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