China’s new middle class swaps karaoke for cruise holidays and thrilling rides, survey shows

vendredi 22 septembre 2017 | Actualités

China’s leisure market has overtaken Japan in terms of total expenditure to rank No 2 globally, trailing the US.

 “What becomes apparent is the pivot towards newer experiences such as cruises and theme parks, which people perceive to offer high value for money,” said Pascal Martin, Partner.

“Customers say they expect to spend a lot more on these categories in future, compared to more traditional forms of entertainment such as karaoke,” he said.

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