Le nostre conoscenze
La filosofia di OC&C è di trattare ciascun problema come unico, fornendo ai nostri clienti soluzioni realmente personalizzate anziché pacchetti generici.
Le pubblicazioni di OC&C illustrano la nostra capacità di pensare in modo creativo, generare nuove conoscenze e fornire una prospettiva nuova rispetto ai paradigmi di pensiero precostituiti.
RegistratiPer accedere a tutti i report sull'esperienza e sulle competenze dei nostri partner, vi invitiamo a iscrivervi alle pubblicazioni di OC&C
Rapporti
Into the vortex
The most critical trend we observe today in software companies is a growing tendency for SaaS ‘power brands’ to keep on winning. Here's the secret to their success...
Ready for the storm
Our latest annual study of the Global 50 FMCG giants shows that whilst Covid-19 has driven huge changes across the consumer goods industry which will pose many challenges they also create opportunities, and the strength of the Global 50 positions them well to ride out the storm and win through the challenging conditions of Covid-19 and the global recession that will follow
Growth in the Video Gaming Ecosystem: the new role of games as media
Game streaming platforms such as YouTube Gaming and Twitch now play a significant role in how gamers discover and enjoy titles, and watchers represent a significant and rapidly growing opportunity for game publishers, developers and brands to access consumers as traditional media consumption continues to decline, and the gaming audience continues to expand.
Growth in the Video Gaming Market: the changing state of play
Until recently, the video games industry has lagged behind other media categories in embracing the structural, behavioural and economic shifts that have transformed entertainment. But this is changing fast, and for games publishers and advertisers who quickly embrace these changes, the opportunities are huge.
Articoli
The future of retail in Hong Kong
Hong Kong has lost its status as the ultimate shopping destination for Chinese tourists
B2B digital disruption: A quiet revolution
Digital has been on corporate agendas for years, and the impact of Covid is only accelerating this, with businesses rushing to bring forward investments across a range of capabilities
Opinion: The new channel split is buying vs shopping
Online retail took a big step forward during lockdown but it still cannot capture the experience of shopping, while physical retail faces its own post-pandemic challenge
B2B Pricing with COVID-19
Lockdowns have had huge immediate impact on business activity with great uncertainty on when “normality” will return, combined with the prospect of a longer-term recession. Many companies are facing severe short-term pressures, and understandably look to pass this on to their suppliers via price negotiations. So how should B2B companies think about reacting to pricing pressures?